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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Velocity's The B2B Content Marketing Workbook. MarketingSherpa.

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Kath Pay: Spotlight on the expert

Martech

I joined the Direct Marketing Association [now the Data & Marketing Association], was on the email marketing council for 10 years, was very active there; created a blog for the DMA. In 2009, I decided I didn’t want to be a solutions provider any more as far as the tech goes.

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IDC CMO Advisory Practice: Trends, Forecasts, Benchmarks, and Essential Guidance for 2009

Adobe Experience Cloud Blog

Do you know how much to spend on your B2B marketing budget in 2009? Or how to split marketing programs budget between investments such as events, advertising, and PR? Making marketing more relevant through sales enablement (slides 11-15). For example: Marketing Investment Trends. average (2.6% for hardware, 5.1%

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10 Brands Show Us How Email Marketing is Done

PureB2B

According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts. Direct Marketing Association also noted that there is a 4,300 percent return on investment when it comes to email marketing for businesses in the United States.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

What I Don’t Like: Lead-in copy “Explode six direct marketing myths&# doesn’t tell me much, poor choice of words (although ‘myths’ tend to get people to read). What I Like: Cathy header and good combination of graphic with text to get people interested. Not copy intensive and good use of bullet points.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. On the other hand, the Direct Marketing Association shows spending at $339 billion total in 2008 including $75.9 Where are marketers moving their budgets? in 2009 to 8% in 2014.

Spending 120
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Citrix Email Campaign Crashes on Takeoff

The Point

First, there’s the leading candidate for Most Frequently Used Email Opening of 2009: “In these challenging economic times …”. Tags: B2B Marketing Demand Generation E-mail direct marketing email design email marketing b2b demand generation b2b direct marketing b2b lead generation.