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Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. The experience of other vendors is likely similar; customers who have truly made marketing automation and lead nurturing an intrinsic part of their marketing and sales processes will be the most self-sufficient, and should theoretically be the most successful as well.

Manticore 100
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How to do Lead Nurturing Right

Webbiquity

As the report notes, “The most important brand attributes for a B2B vendor are often credibility and trust – and unless you are a well known company like IBM, the best way to build credibility and trust is by sharing useful information. Note: this post was originally published on the WebMarketCentral blog in August 2009.

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. They get 95% of the information they need from the Internet—online publications, analyst reports, vendor websites, blogs and other social media—before they have any contact with sales. Post this on Diigo.

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What’s So Funny About Social Media and Online Marketing?

Webbiquity

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. The Vendor Client relationship – in real world situations by Erin Blaskie. Share this on Bebo.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. I predict you will see Facebook surpass Google by Valentines day 2010. Tweet This!

BtoB 100
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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. Comments Digg This. Five things the legacy ERP vendors dont want you to know about on-demand ERP. New Top-Level Domains Expected in 2009. Vendor Management. Advice & Opinion. Research & Analysis. TECHNOLOGY.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us I have checked out Hubspot and LeadLander.