Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Share this on del.icio.us. Post this on Diigo. Tweet This!

Marketing Automation Services 100

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Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. More than half of respondents (55%) said they use Twitter for marketing purposes.

Marketing Budget 40

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Webbiquity

FEBRUARY 21, 2011

However, most also say that their e-mail lists aren’t large enough to drive the volume of leads their sales organization needs,&# Mike Hotz details three strategies—such as organic list building through trade shows, social media, QR codes and offline venues—for building a large and relevant house email list. Share this on Bebo.

Marketing Budget 100

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B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. This stricture can refer to the fairly traditional practice among many publishers of covering their own conferences and trade shows. Is a Blog Just a Container?

B2B Marketing 40

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