Convince & Convert

JANUARY 11, 2011

Should you care more about Digg submission than about comments? To add a reference point to your social mention tracking, create a Share of Voice report. Usually, Share of Voice reports are formatted as a pie chart , so you can easily see how you fare versus your competition. Are tweets more important than Facebook shares?

Social Media 159

Social Media Media Digg Marketing Analytics Tools 159

Webbiquity

JANUARY 10, 2010

ROI Is Dead by StraightUpSearch. This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# Facebook’s InsideFacebook blog reports that in February and March of this year, the number of Facebook users age 35 and over doubled.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

Comments Digg This. New Top-Level Domains Expected in 2009. Customer Case Study: 156 Percent ROI with HP. 2008 Annual Google Communications Intelligence Report. (If you havent already, spend the $14.95 on a copy of Malcolm Gladwells The Tipping Point to learn more about influencers.). « previous page. |

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

JULY 31, 2009

5) Routing/reporting — automation to help close the loop with sales and give marketing visibility into the sales pipeline. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us 4) Lead scoring — in a prior post , I make the case for quantitative scoring.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

NOVEMBER 8, 2010

When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. They remain unconvinced about the ROI.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

FEBRUARY 18, 2010

AdWords Management : How ROI, Costs, and Services Measure Up for Your Business by Pure Visibility. Steve Loszewski walks through ROI calculations to help determine the value of AdWords for a specific situation, as well as what’s involved in properly managing a successful AdWords program. Share this on del.icio.us. Tweet This!

Adwords 100

Adwords Tactics Tips CTR 100

WebMarketCentral

SEPTEMBER 22, 2009

Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links. Builds on the arguments made in Social Media ROI vs. RONI (risk of not investing). If you are planning to use these for SEO, check for do-follow status first.

Social Media 20

Social Media Optimization Media Web 2.0 20

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Can those results be tied back directly to sales, and therefore ROI? Probably not yet, but other than search and email (and maybe banners) where CAN you do that? So, it is inexpensive.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Webbiquity

JANUARY 10, 2010

David Berkowitz reports on how critical video is to attaining a first-page ranking on Google, reporting on a study showing that “ Videos are 53 times more likely to appear on the first page of search results than text pages.&# DoFollow Links vs. NoFollow Links by The Minority Report. Just say “no&# to nofollow.

SEO 100

SEO Tips Best Practices PageRank 100

Customer Experience Matrix

NOVEMBER 29, 2010

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. The system has expanded its referral reporting to track results by the exact referring URL. Web analytics. download and document management.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009.

Twitter 100

Twitter Stats Tools Tips 100

B2B Marketing Zone Posts

APRIL 5, 2010

Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010 Summary: some published examples of “hard&# ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Social Media Metrics and ROI. Adoption soared.

Social Media 100

Social Media Paid Content Tactics Tips 100

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us Lead scoring enables you to have a more stringent lead definition requirements, thus more detailed and perhaps accurate reporting, but can sometimes leave out the element of good judgment.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Webbiquity

JANUARY 17, 2011

According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Find out in this report. 6% of Adult Americans Use Twitter by Roy Wells. How much are you worth? by Pamorama.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter success stories: Explaining the ROI of Twitter , October 11, 2010 Measurement and ROI are constant themes in the social media world. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

Paid Content 100

Paid Content Social Media Statistics Research 100

Online Marketing Institute

JULY 31, 2009

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us The topic is ROI measurement of Marketing initiatives. Alive and Kicking!

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

NOVEMBER 4, 2010

When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

JUNE 15, 2010

Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? Most quality email service providers give you the option of easily adding sharing tools, and you can then run a report showing which of your subscribers clicked your Twitter link, and/or shared content on Facebook.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Online Marketing Institute

NOVEMBER 2, 2010

It should be different for B2B, and it needs to be about real ROI. The ROI of B2B social media depends not only on tracking engagement, but on figuring out where it saves a company money. The true ROI of social media in B2B doesn’t come from broadcasting your message, but the engagement companies get in return.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

MARCH 31, 2010

Because these reports came disproportionately from one source ( MediaPost ), the articles and blog posts presented here are categorized by source. Searchers Using Longer Queries in 2009 by Small Business Search Marketing. Searchers Using Longer Queries in 2009 by Small Business Search Marketing. in 2009 to 11.3%

Paid Content 100

Paid Content Social Media Research Social Marketing 100

B2B Marketing Zone Posts

AUGUST 3, 2010

Sales Is the Reason Your Content Exists - Content Marketing ROI - Junta 42 , July 26, 2010 Before I launched my business, I read the Bootstrapper’s Bible by Seth Godin. We have engineers, analysts and ROI models. Think Like a Reporter , July 12, 2010. That was just a tip I hope you caught. 0160;It was and is invaluable.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

SEPTEMBER 8, 2010

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. Digg is the most technical; 12% of its outbound traffic goes to technology sites, vs. 10% from Twitter and 7% from Facebook.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100