Anything Goes Marketing

MARCH 8, 2009

For example, our sales team can see my travel plans and perhaps pull me into a prospect meeting if I'm in that area. Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. ROI may take time, and can be challenging to measure accurately, but your prospects are using these sites and talking about your industry, your competitors, quite possibly even your company. Ideally, do both.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. Synchronizing prospect and opportunity databases is key. The technology appears useful at both ends of this spectrum. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

JANUARY 10, 2010

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# practices, blogs and more.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 10, 2010

Dev Basu provides five tips to SEO consultants on how to successfully sell their services, such as asking good questions, focusing on solving client problems, and identifying exactly what the prospective client needs to know (and then not wasting time by telling them everything under the sun). Share this on del.icio.us. Post this on Diigo.

SEO 100

SEO Tips Best Practices PageRank 100

Webbiquity

JULY 26, 2010

The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009. Selling to Big Companies ( Sales Amazon Books Leads B2B Training Prospect ). Are You Thinking About Being More Helpful to Your Frazzled Prospects? Axel Kuhn and Eric Goldman ( @gossamar ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. A safety net CTA gives visitors a way to remain engaged even if they're not ready to convert (whatever that may be).

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. Your customers and prospects are talking about you online. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Webbiquity

NOVEMBER 21, 2011

According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Digg, Facebook, LinkedIn), even create an e-commerce store. Why are so many companies now embracing blogging?

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

B2B Marketing Zone Posts

APRIL 5, 2010

Best Social Media Stats and Market Research of 2009 , March 31, 2010. Best Social Media Stats and Market Research of 2009 , March 31, 2010. Prospect (124). Best Social Media Stats and Market Research of 2009 , March 31, 2010. Best Social Media Stats and Market Research of 2009 , March 31, 2010. Best Practice (56).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Prospect lists? Second, lead management too often occurs without or in spite of the prospect. " My clients do much better by actually asking prospects their preferences for those things.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Great content this month via the B2B Marketing Zone. Is social media creating a generation of cowards? encourage you to restrain your enthusiasm. Smashmouth Rating: Thumbs Up!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

JANUARY 10, 2011

How can you stand out from the crowd, grow your fan base, get “likers&# to come back to your page, engage your audience, target your prospects, conduct research, and basically prove to the CFO that all of this work isn’t just a colossal waste of time? Best Facebook Marketing Tips and Guides of 2009. Related Posts.

Stats 100

Stats Facebook Best Practices Privacy Policies 100

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. Related Post.

Social Media 100

Social Media Paid Content Tactics Tips 100

Online Marketing Institute

NOVEMBER 2, 2010

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. B2B prospects are people, too. A challenge for all marketers! Interesting.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

FEBRUARY 7, 2012

But after rapid growth in 2009 and 2010, the study found that “There has been little or no change in the number of companies using corporate blogs (0%), Facebook (2%) and Twitter (2%) in the last year.” The most rapid increase in adoption has been in the use of social networking, which has nearly doubled since 2009. •

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

MARCH 31, 2010

Searchers Using Longer Queries in 2009 by Small Business Search Marketing. in 2009, while 4-word searches increased from 13.3% in 2009 to 11.3% Each link is accompanied by a short illustrative snippet of the research findings. Learn and enjoy! Market Research Findings from Around the Web. Matt McGee. of all searches. Tweet This!

Paid Content 100

Paid Content Social Media Research Social Marketing 100

Convince & Convert

MARCH 9, 2010

If we follow the first rule of social media, which is to listen, then that should indicate in what social media neighborhood(s) our prospects and clients live. If we follow the first rule of social media, which is to listen, then that should indicate in what social media neighborhood(s) our prospects and clients live.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

B2B Marketing Zone Posts

AUGUST 3, 2010

Marketing Dashboard: Active Discovery - Digital Body Language , July 27, 2010 One of the most valuable areas to gain an understanding of is the current state of how your prospects actively discover your company and your solutions. The author likens his approach to that of Columbo and collects as much detail from his prospects as he can.

Ning 40

Ning Paid Content Sales Management Facebook 40

Online Marketing Institute

DECEMBER 13, 2010

Bloggers are sharing their soul for a greater cause…your attention, your actions, and ultimately, the prospect of circulation. In 2009 and 2010, we saw microblogs and tumblelogs such as Posterous and Tumblr gain in prominence and universality. Content Marketing Blogging without an audience is merely a public journal.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

SEPTEMBER 20, 2010

The fundamental premise of social business is that you are interacting and engaging with customers and prospects on a one to one or one to few basis. link] B-Diggs Amen brother! link] B-Diggs Amen brother! link] B-Diggs Amen brother! Yes, thanks to social media, business is faster than ever. And that takes time.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159