Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

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Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. At its current rate, Twitter will process almost 10 billion tweets in 2010. Salaries are lower in certain regions (e.g.

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Online Marketing Institute

JULY 31, 2009

The bickering between marketers (who feel sales doesn’t follow up on the great leads they generate) and sales (who feel the quality of said leads is subject to debate) seems to continue unabated. So I commend Eloqua on their next generation of marketing software and their efforts dedicated to the process of making marketing more accountable.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. by Served Fresh Media.

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Online Marketing Institute

JANUARY 4, 2011

I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job.

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Convince & Convert

JUNE 15, 2010

My friend Kyle Lacy does a lot of consulting in this area, helping organizations with Rapleaf analyses. If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? I guess they just don’t want to be found.

Social Media 153

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Webbiquity

FEBRUARY 7, 2012

Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 hours in the last year), niche social networks are experiencing the fastest user growth (up 48.1% “Lady Gaga is Twitter’s most followed user with 8.4

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Online Marketing Institute

NOVEMBER 2, 2010

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research. Interesting.

Social Media 40

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B2B Marketing Zone Posts

AUGUST 3, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. Yes, corporate blogs are an excellent resource for Lead generation. But that’s content for another blog post. Name your blog.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

SEPTEMBER 8, 2010

The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. Social Media Users’ Interests and Expectations Vary by Network [Stats] by Pamorama. While 28% of U.S.

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