10 BtoB Marketers Predictions for 2010
Buzz Marketing for Technology
DECEMBER 15, 2009
Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization. Digg this! Enjoy! Mark it down people.
Best of 2009: Social Media Marketing, Part 1
JANUARY 10, 2010
Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group. Smith explains how marketers can use video search engine optimization (VSEO) and video search engine marketing (VSEM) to maximize both the organic and paid search value of video assets. 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz. Digg this!
100 Social Media & Content Marketing Predictions for 2010
DECEMBER 14, 2009
2009 was about learning social media. David Meerman Scott The phrase "social media" will soon be considered obsolete as more and more organizations publish online content. Looking back at the 2009 predictions published in this space last year, I think we have a long way to go. think in the coming year, the tide will start to shift as these organizations need to reassess where they can achieve sustainable revenue. Even custom content will fail if it doesn't speak to the educational process of the buyer. Seth Godin.
Best of 2009: SEO Tips, Part 1
JANUARY 10, 2010
Julie Shumaker writes that “Setting realistic goals, measuring the right thing, and establishing a baseline are all key parts of the process. title tags, and viewing SEO as a one-time process rather than an ongoing discipline. Rand Fishkin extols the virtues of and details the process for using the cannonical rel parameter to resolve duplicate content issues with less technical muss and fuss than implementing a 301 redirect. Digg this! Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords?
Best Email Marketing Strategies and Tactics of 2009
APRIL 20, 2010
On the same theme as the post above, the brilliant Laurie Sullivan demonstrates how to combine email marketing services with tools like Facebook, Bebo and Digg to extend the reach of email messages through social channels. Spencer Kollas supplies advice on boosting email subscriptions by using other common processes to attract subscribers and offering customers clear incentives for signing up. Ryan Buchanan details design tips and tricks for organizing your key messages, crafting compelling subject lines, and capitalizing on common reading patterns and use of preview panes.
Best Business Blogging Tips of 2009, Part 2
FEBRUARY 23, 2010
Discover the answers to these questions and others here in the final batch of the best articles and blog posts on business blogging from 2009. Defining an outstanding corporate blog as “one that accomplishes the clearly articulated goals of the organization, Chris Baggott provides five examples, including Carhartt’s Tough Jobs blog (focused on user-generated content) and the Alerding Castor blog, targeted at attracting high-value clients. Digg this! How can you develop a steady stream of new topic ideas to write about on your blog? Attract more blog traffic?
Best AdWords Tips and Tactics of 2009, Part 2
FEBRUARY 18, 2010
Ron Jones steps through the process of structuring content for AdWords campaigns, developing keyword lists and setting up ad groups, along the way identifying helpful resources and tools such Permutator. for Windows and Mac : Austin Rachlin reports on key changes in the latest updated of the AdWords Editor tool, including the ability to import.CSV files, selectively download specific campaigns, and view and organize new keywords by topical category. Digg this! Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. Tweet This!
Best Search Engine Marketing Tips of 2009, Part 1
JANUARY 10, 2010
Khalid Saleh provides helpful tips on how to improve conversion rates such as analyzing your analytics, viewing optimization as a long-term commitment, andstarting optimization during the initial site development process. What is clear is that, regardless of the precise figure, a significant majority of clicks go to organic results; therefore, smart marketers will invest in both paid search and organic SEO. Digg this! What’s the real optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing?
Best AdWords Tips and Tactics of 2009, Part 1
JANUARY 10, 2010
Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google’s content network. for Windows and Mac by Austin Rachlin, which outlines the process for importing CSV files for editing in the AdWords Editor. Alex Sysoef reviews and recommends PPC Web Spy , a free keyword research tool for AdWords and organic search optimization. This process helps to avoid unprofitable clicks and to get you conversions without requiring you to spend as much time managing your bids.. Digg this! by Search Engine Land.
Best Cool Web Tools of 2009, Part 1
JANUARY 10, 2010
An outstanding list of tips and tools for using social media to conduct both primary and secondary research, monitor trends, create alerts, analyze information and organize your data. This free analysis tool from on-demand CRM consulting firm Demand Chain Systems short-circuits that process, helping to identify the most promising areas for improvement in just 40 minutes. Digg this! Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Generate word-of-word referrals? SlideSix. PeoplePond. DandyID.
Best of 2008: SEO Link Building
MARCH 2, 2009
His deck actually covers the organic search marketinging basics—keywords, content and links. How To Actually Get Links From Your Linkbait by SEOmoz This post offers three strategies for getting links from your content even when it doesn't make the first page of Digg. They also offer advice on ineffective tactics and "bad neighborhoods" to avoid. That works sometimes.). Jeff Quipp.
Book Review: Website Optimization
JANUARY 23, 2009
It pays for itself in the first 50 pages—two chapters covering natural search engine optimization and an organic search case study. Buzz , Digg and Photo.net. "A link from one of these high Pagerank sites drives a lot of traffic and is worth hundreds of links from lesser sites." Author Andrew King, president of Internet marketing firm Web Site Opimization, LLC has really done it.
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. The data has to flow back and forth and not dirty up the pipeline with raw leads. 7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.” Posted by: Jeff Paul Internet Millions | February 23, 2009 at 11:10 PM The comments to this entry are closed.
Numeric Scoring: The Key To Lead Management Success
JULY 31, 2009
Using numerical, quantifiable scores to grade leads turns the art of marketing into a science and marketers who use this approach tell me numeric scoring is one of the biggest factors in raising marketing’s value to the sales organization. So I commend Eloqua on their next generation of marketing software and their efforts dedicated to the process of making marketing more accountable. Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us In my view, these marketers live by four best practices.
B2B Lead Management Market Heats Up
JULY 31, 2009
Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us been geared towards *processes* -- they take the page tag data and tie it to individual people so that they can communicate with those people directly and effectively. light bulb went off in the world of web analytics vendors a few years ago -- "Hey, we could track individuals and start playing in that operational process space. It's all about people, process and technology, in that order. Here’s the problem. Exciting times.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
How are consumers and b2b decision makers using social media in their buying processes? 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. At its current rate, Twitter will process almost 10 billion tweets in 2010. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. last year (2009).
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
But after rapid growth in 2009 and 2010, the study found that “There has been little or no change in the number of companies using corporate blogs (0%), Facebook (2%) and Twitter (2%) in the last year.” How B2B Search Engine Marketers Can Better Impact the B2B Buying Process by Search Engine Watch. ** 5 STARS. We’re all hungry for data. hours to 6.3 hours. Jeffrey L.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Digg this! Adoption soared. 85% of Inc. With that rapid adoption came a great deal of learning.
The State of the Blogosphere 2010
DECEMBER 13, 2010
In 2009 and 2010, we saw microblogs and tumblelogs such as Posterous and Tumblr gain in prominence and universality. Unlike traditional platforms such as WordPress and Blogger, microblogs simplify and expedite the process of sharing ideas, experiences via text as well as other forms of rich media. Personally, I believe the answer lies in the nature of circumstances. startups.
7 Misconceptions About the New EU Privacy Regulations
It's All About Revenue
MAY 25, 2011
The directive was actually passed in 2009. This only impacts organizations in the EU! Eloqua gives European clients the ability to work in “ Strict Mode ,” enabling clients to automate the process of gaining opt-in consent and updating databases with prospects’ opt-in status. by Jesse Noyes | Tweet this Today, May 25 th , is the day that all member states of the European Union are expected to enact region’s new privacy directive, which requires businesses to get explicit permission to track online users’ behaviors. Some might say it’s doomsday for cookies. It shouldn’t.
Twitter’s Biggest Scams Part 4: The Trump Network
grow - Practical Marketing Solutions
FEBRUARY 10, 2010
The Trump Network was launched in the fall of 2009 — actually a re-branding of a pre-existing 12-year-old company — apparently endorsed by Trump himself. Like a lot of MLM companies, it’s light on product information and heavy on buzzwords (the recession, the national debate over healthcare, green/organic product popularity). Digg this! Part 2: The teeth whiteners.
What the Future Holds for B2B Social Media Marketing
NOVEMBER 2, 2010
Three Takeaways There’s a lot to be excited about if you’re a B2B social media marketer, because we’re just starting to realize how powerful social media can really be for enterprise organizations. BTW, our recent HRmarketing Trends Report Survey ( [link] ) showed that in 2009 82% of companies didn't measure ROI of social media but now, 69% intend to do so! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. Social media is capable of so much more. Mobile 2.0
Best Email Marketing Tips, Tactics and Metrics of 2010
FEBRUARY 21, 2011
However, most also say that their e-mail lists aren’t large enough to drive the volume of leads their sales organization needs, Mike Hotz details three strategies—such as organic list building through trade shows, social media, QR codes and offline venues—for building a large and relevant house email list. 2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips.
Blog Marketing Tactics - 10 Tested, Proven Ideas
JANUARY 4, 2011
With that said, today I’m going to get a little meta on you – but with a purpose. I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. Remember, you need to write on topics that will generate organic links. Exactly. 6. Well done.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. Digg is the most technical; 12% of its outbound traffic goes to technology sites, vs. 10% from Twitter and 7% from Facebook. In 2009, only one-third of SMB.
2010 B2B Marketing Budgets and Mix Trends Research
NOVEMBER 1, 2010
Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Penetrating even the most conservative marketing organizations, social networking, microblogging, and blog publishing made an impression on the B2B marketing mix in 2009. Instead of taking the digital plunge, most respondents hedged their bets in 2009 and simply cut spending across all the tactics they used. Not so.
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009. Inbound Marketing Automation Blog ( Inbound Marketing Marketing Automation Efficiency Measurement Sales Process ). Digg this!
How To Create A Know-It-All Company - CIO.com - Business Technology Leadership
Buzz Marketing for Technology
JUNE 27, 2008
Personal IT Organization Enterprise Partner/Vendor. IT Organization. Process. Process Improvement. Managing Change: Centralizing Your IT Organization. Here are some tips for making KM work for your organization despite the tough economy. He just wanted to get through the meeting and do things his own way," says DeLong. "We included him in the process, showed him how this was going to help him do his job. Comments Digg This. Digg This. New Top-Level Domains Expected in 2009. Business Process Management. src = [link]. }.
Top 56 B2B Marketing Posts October 2010
B2B Marketing Zone Posts
NOVEMBER 2, 2010
Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. It Depends , October 13, 2010 Until fairly recently, keeping track of your organization’s online presence was relatively easy. Free Website Strategy and Planning Guides.Now Available , October 14, 2010 We, at ClientBridge , are very process-oriented. Digg (58). Great content this month via the B2B Marketing Zone. Is social media creating a generation of cowards? Social media and leadership. in the 1960s.
Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
B2B Marketing Zone Posts
AUGUST 3, 2010
Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. Dec 2009. Mobile Sites for B2B BlackBerry Users - Social Media B2B , July 12, 2010 In previous posts, I explored BlackBerry apps that help B2B marketers , B2B public relations professionals and B2B sales teams better communicate, travel, organize and share information. Digg this! Best of B2B Marketing. July 1, 2010 to July 31, 2010. Featured Sources. Bloody great idea.