Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. More than half of respondents (55%) said they use Twitter for marketing purposes.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

WebMarketCentral

MARCH 10, 2009

Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Facebook 5 73,787,766 +159.0% Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Facebook 5 73,787,766 +159.0% 8 LinkedIn 14 11,246,726 +137.4%

Social Media 20

Social Media PageRank Digg Wikipedia 20

Buzz Marketing for Technology

JUNE 27, 2008

Personal IT Organization Enterprise Partner/Vendor. IT Organization. Managing Change: Centralizing Your IT Organization. Here are some tips for making KM work for your organization despite the tough economy. Comments Digg This. New Top-Level Domains Expected in 2009. Solution Centers |. Newsletters |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

JANUARY 4, 2011

Take each post and post it on the New Digg (20 million visitors a month), it is quick and easy to do and will take you only a minute or two (it involves copying the URL and pasting it to Digg, add the headline and choose the section then hit 62. Take the results of your polls or survey and turn them into a blog post.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Webbiquity

JANUARY 10, 2010

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# practices, blogs and more.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us This allows to know and analyze the response, reaction and behavior of the contacted person within the lead organization or your customer. I have checked out Hubspot and LeadLander. Alive and Kicking!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

NOVEMBER 8, 2010

The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

FEBRUARY 18, 2010

for Windows and Mac : Austin Rachlin reports on key changes in the latest updated of the AdWords Editor tool, including the ability to import.CSV files, selectively download specific campaigns, and view and organize new keywords by topical category. .&# More noteworthy posts from the Inside AdWords blog: AdWords Editor 7.5.1

Adwords 100

Adwords Tactics Tips CTR 100

Webbiquity

JANUARY 10, 2010

Check Your Search Engine Rankings, Why Your Competitors in Organic Search Might Not Always Be Who You Think They Are by The Internet Marketing Driver. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Share this on Mixx. Tweet This!

SEO 100

SEO Tips Best Practices PageRank 100

Webbiquity

JANUARY 10, 2010

An outstanding list of tips and tools for using social media to conduct both primary and secondary research, monitor trends, create alerts, analyze information and organize your data. 100 Tips and Tools to Research the Social Web by Select Courses. Sprout Builder. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

Convince & Convert

SEPTEMBER 21, 2010

It’s about having a strategy for making your company or organization more like a person and less like a machine. This is particularly true if your social media strategy is integrated into your entire organization. This is particularly true if your social media strategy is integrated into your entire organization.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

SEPTEMBER 21, 2010

Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. link] Weekly Links: August 23, 2009 | UpYourSocial [.] I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Webbiquity

JULY 26, 2010

Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009. Blog as hub, site as spoke , June 23, 2009. Rob Leavitt ( @robleavitt ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

NOVEMBER 21, 2011

According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Once your organization makes the decision to start a blog—or to re-launch one that’s been neglected or has underperformed—here are eight key factors to consider.

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Webbiquity

FEBRUARY 21, 2011

However, most also say that their e-mail lists aren’t large enough to drive the volume of leads their sales organization needs,&# Mike Hotz details three strategies—such as organic list building through trade shows, social media, QR codes and offline venues—for building a large and relevant house email list. Share this on Bebo.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009.

Twitter 100

Twitter Stats Tools Tips 100

Online Marketing Institute

JULY 31, 2009

Using numerical, quantifiable scores to grade leads turns the art of marketing into a science and marketers who use this approach tell me numeric scoring is one of the biggest factors in raising marketing’s value to the sales organization. Posted by: Pam Sichenze | January 14, 2009 at 05:08 PM The comments to this entry are closed.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Until you have the correct people in your organization, bought in and in alignment, you may as well not both pursuing any kind of lead management solution for your company. Chances are, you will fail.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. More than half (53.5%) of marketers currently use social media as part of their marketing strategy, up from 45% in 2009. last year (2009).

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

NOVEMBER 4, 2010

The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. by Served Fresh Media.

Social Media 100

Social Media Paid Content Tactics Tips 100

Convince & Convert

JUNE 15, 2010

My friend Kyle Lacy does a lot of consulting in this area, helping organizations with Rapleaf analyses. Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? Flowtown is perfect for small and medium businesses ( see my review here ). Rapleaf is better for larger companies.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Online Marketing Institute

JANUARY 4, 2011

I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job.

Tactics 40

Tactics PR Buzz Planning 40

Webbiquity

FEBRUARY 7, 2012

But after rapid growth in 2009 and 2010, the study found that “There has been little or no change in the number of companies using corporate blogs (0%), Facebook (2%) and Twitter (2%) in the last year.” The most rapid increase in adoption has been in the use of social networking, which has nearly doubled since 2009. •

Paid Content 100

Paid Content Social Media Statistics Research 100

Online Marketing Institute

NOVEMBER 2, 2010

Three Takeaways There’s a lot to be excited about if you’re a B2B social media marketer, because we’re just starting to realize how powerful social media can really be for enterprise organizations. A challenge for all marketers! Interesting.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Mobile Sites for B2B BlackBerry Users - Social Media B2B , July 12, 2010 In previous posts, I explored BlackBerry apps that help B2B marketers , B2B public relations professionals and B2B sales teams better communicate, travel, organize and share information. That was just a tip I hope you caught. 0160;It was and is invaluable. Tweet This!

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

SEPTEMBER 8, 2010

The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. 30% of social media users access a social media site “several times a day,&# up from 18% in 2009.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Online Marketing Institute

SEPTEMBER 30, 2010

Twitter hashtags like #followfriday help spread information on Twitter while also helping to organize it. This short guide details how to identify, track, use, and organize hashtags in an efficient and useful way. The best way to utilize them is when you need to organize information. How about #bizducks instead?

Twitter 40

Twitter Digg Wiki Mobile Advertising 40

Online Marketing Institute

DECEMBER 13, 2010

In 2009 and 2010, we saw microblogs and tumblelogs such as Posterous and Tumblr gain in prominence and universality. By discovering, organizing, and sharing relevant and interesting content from around the Web through their social streams of choice, curators invest in the integrity of their network as well as their relationships.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

SEPTEMBER 20, 2010

If you look at open source organizations they are great at doing this because they can take the approach you speak of. Until marketing organizations take an investment approach rather than leads per quarter approach, they still won't “get&# social media. link] B-Diggs Amen brother! link] B-Diggs Amen brother!

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159