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Rick Short Explains How to Turn Staff Into Prolific Bloggers

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There are so many scenarios out there, and so many lead-gen tools available that it should be possible to craft an effective program. Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. Submit guest post ideas to rburnes[at]hubspot[dot]com. Wrong. and Italy.

The Top 3 Priorities for 2010 Marketing Budgets

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About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Search Engine Optimization (SEO) – this is the ultimate no-brainer. Start by listening to the conversations already happening, using a social media monitoring tool like Radian6 or Techrigy SM2.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010


If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. Digg this!

Best Social PR Guides, Tips and Tools of 2010


Optimize company news for SEO benefit? Which online tools are most helpful for PR pros? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Interactive PR Guides, Tips and Tools. 5 successful marketers reveal their favorite public relations tools by Matt About Business. Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. Digg this!

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Best of 2009: SEO Tips, Part 1


How can you get the most of out of Google’s free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis? Another noteworthy post from this blog is Get Keyword Rank Data from Google Webmaster Tools , provides detailed step-by-step instructions for analyzing website performance using Google’s webmaster tools. SEO Basics: 6 Tips for Google Webmaster Tools by TopRank Online Marketing Blog. SEO Tools 101, Part 1 by Search Engine Watch. This one tool lets you explore many others.&#.

Best Web Analytics Tools and Tips of 2009


Learn more about creating custom reports in Google Analytics, improving site conversion rates, interesting tools that extend the capabilities of Analytics and more here in some of the best articles and blog posts on web analytics from the past year. Web Analytics and Segmentation for Better Conversion Optimization by SEOmoz. A detailed tutorial on using the Advanced Segments Tool in Google Analytics to gain insights into measures such as differences in conversion rates based on content viewed: sure, that popular blog post drew a lot of traffic, but was it productive traffic?

Best of 2009: SEO Tips and Tactics, Part 2


Is it really impossible to optimize a Flash website? Is your website optimized for the way search engines work now, or are your SEO efforts still focused on yesterday’s ranking factors? Which helpful tools may be missing from, or underutilized in your SEO toolkit? Find the answers to these questions and many others here in more of the best SEO articles and blog posts from 2009. Jonathan Hochman writes that “Flash gets a bad rap&# for optimization, and explains in detail how to SEO a Flash website. SEO Ranking Factors for 2009 by WebProNews.

Book Review: Website Optimization


In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services. The book is divided into two major sections: Search Engine Marketing Optimization and Web Performance Optimization. Buzz , Digg and "A Very Sun Tzu."

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Digg this! So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Enjoy!

Using Social Media: Part 4 - Linking Strategies

PR Meets Marketing

As such, SEO (search engine optimization) has become a strategic tool in every interactive marketers tool box for increasing a company’s presence on search engines. In addition to SEO, bookmarketing sites/services like Digg , Delicious , StumbleUpon , and Facebook’s share application can further extend your news to key audiences. . Linking Strategies.

Best of 2008: Social Media Optimization, Part 6


Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links. How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing?

Best of 2008: Social Media Optimization, Part 1


How can you maximize your results through social bookmarking sites like Digg? Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Search engine optimization, at its core, is based on relevance and authority"—and relevance and authority come from thought leadership content (e.g., Social Tagging

Best of 2008: Social Media Optimization, Part 2


What are some of the best free tools for monitoring social buzz about your brand or company? Another tool well worth checking out though not on Mitch's list is the "freemium" version of Techrigy SM2. Secrets by Traffic Travis The creators of SEO analysis tool Traffic Travis present a helpful mini-course on using social media to drive web traffic. Web 2.0 Social Tagging

Best AdWords Tips and Tactics of 2009, Part 2


Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? But it isn’t the only factor; what other items are considered, and how can you optimize these? 2 dead simple ways to optimize your Adwords campaign by CDF Networks. Digg this! Setting up PPC Campaigns 101, Part 1 by Search Engine Watch.


Best Interactive PR Articles and Blog Posts of 2009


Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Though the ability to distribute press releases online has been around for more than a decade, it’s only in the last few years that tools and techniques for combining PR with social media have really emerged, and they continue to evolve. 10 of the Best Social Media Tools for PR Professionals and Journalists by Mashable.

Best Search Engine Marketing Tips of 2009, Part 2


While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. Noah Elkin walks through how to use testing, match types, ad text optimization and other tactics to improve search marketing success. Carrie Hill explains how to use demographic targeting tools from AdWords, MSN AdCenter and Yahoo to increase conversion rates for b2c search marketing programs. How to Use Google Wonder Wheel and Related Search Tools for Keyword Research by PPC Hero. Digg this!

Best AdWords Tips and Tactics of 2009, Part 1


Steve Loszewski explains how to use the AdWords Traffic Estimator tool to calculate the potential value of AdWords for your business, and gives tips for maximizing that value. Actually, by combining the geo-targeted features of AdWords with careful keyword selection and close monitoring, AdWords can be a cost-effective advertising tool even for very modest sized enterprises. Alex Sysoef reviews and recommends PPC Web Spy , a free keyword research tool for AdWords and organic search optimization. Digg this! by Search Engine Land. Find Out! by PPC Hero.

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009


Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Whether you’re looking for guidance on measuring social media results, justifying investments, utilizing best practices, finding the best tools, or just want to broaden your social media knowledge, you’ll find it here. Social Media Tools.


44 (of the) Best Twitter Articles and Blog Posts of 2009


How can you optimize your organization’s use of Twitter? What are the best tools for increasing your effectiveness and efficiency on Twitter? Five More Search Tools You Should Know: Twitter Edition by Search Engine Land. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals by ScoopDog’s Blog. ????? Twitter Tools. 101 Twitter Tools – an insane list by marcmeyer’s posterous. The Ultimate List of Twitter Tools by The Social Media Guide. TwitBacks (tool for creating custom Twitter backgrounds).

100 Social Media & Content Marketing Predictions for 2010

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2009 was about learning social media. Online video will emerge as the most important tool for marketers in 2010.   Looking back at the 2009 predictions published in this space last year, I think we have a long way to go. I think that by 2015, we'll see software markets where the software tools themselves are developed at near cost-recovery and the user training will be the exciting growth opportunity product line.the ultimate in content marketing.  Much the same way as in 2009. Use these tools to engage people, and point them to the list.

SEO for Product Pages


It seems like so much of what is written about search engine optimization (SEO) assumes that you're writing a blog post, or a news story, or the next great "how to" article that's going to be syndicated far and wide on article marketing sites. Use a keyword research tool to help identify which terms to use. So how do you add life, and SEO value, to a product page? 2) Tell a story.

Best of 2008: SEO Guidance, Part 5


What common mistakes should you avoid when optimizing a site for search? set of the best posts of last year on search engine optimization. StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. Though one may quibble with details here (on-page optimization accounts for only 5% of search position for competitive keywords?!)

B2B Traffic Strategy: Embedding Content at Third-Party, Social Networking Sites

B2B Marketing Savvy

Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. (Read time = 2 minutes) Amazing how tangent conversations creep in from unexpected places. Indirectly, bookmarking sites like Delicious and Digg serve a similar virtualized function. But that’s a slight tangent. . Welcome!

Best of 2008: SEO Link Building


Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. But his section on "where to get links" is particularly helpful for anyone seeking to optimize local search results. That works sometimes.). The next idea the post! Jeff Quipp.

Best of 2008: Blogging for Business, Part 1


7 Strategies to Invite More People Into Your Audience by Problogger Social media rockstar Chris Brogan details several strategies to not just grow your blog audience, but also attract the right kind of readers (these do not include getting on the first page of Digg). What are some of the most effective ways to attract more readers to your blog? Acknowledge other bloggers you admire? - b2b marketing

delicious b2bmarketing

link] First shared on Twitter by jberkowitz Last shared: 2 hours 20 minutes ago | 1 shares (expand) | Tweet It close 1 Total Shares: 1 Tweets jberkowitz : Twitter Tools for Managing Followers- [link] 2 hours 20 minutes ago - reply - retweet Trendara B2B Marketing Agency Achieves 600 Percent Increase. link] First shared on Digg by ptrewin Last shared: 6 hours 16 minutes ago | 1 shares (expand) | Tweet It close 1 Total Shares: 1 Diggs ptrewin 6 hours 16 minutes ago - Digg it Why Your B2B Marketing is So Lousy | Sales Machine | BNET Ever wonder why most B2B marketing is so gawd-awful?

Eight Factors to Consider When (Re)Launching a Business Blog


Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. What’s more, blogs are a central component of web presence optimization , and the core of a productive social media strategy. Digg, Facebook, LinkedIn), even create an e-commerce store. Location. Author(s). Sassy?

B2B Lead Management Market Heats Up

delicious b2bmarketing

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name. Tools that analyze who’s clicking – and help B2B marketers make heads or tails out of Google’s analytics – are bleeding over into the lead management space. Now, the former type of tool has traditionally (and it's a brief tradition!)

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


But after rapid growth in 2009 and 2010, the study found that “There has been little or no change in the number of companies using corporate blogs (0%), Facebook (2%) and Twitter (2%) in the last year.” The most rapid increase in adoption has been in the use of social networking, which has nearly doubled since 2009. • We’re all hungry for data. hours to 6.3 hours.

Best Social Media Stats, Facts and Marketing Research of 2010


And which tool works best for that? 54% of small and midsize businesses (SMBs) were using social media to promote their businesses as of September 2010, double the number using these sites in December 2009. In larger businesses, 95% said websites and social media were among their most important tools, with 82% also putting social media in that category. last year (2009).

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Best Google AdWords Tips and Tactics of 2010


According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. How can you optimize campaigns using search funnels?

The State of the Blogosphere 2010

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general, Social Media Optimization (SMO) remains underestimated. In 2009 and 2010, we saw microblogs and tumblelogs such as Posterous and Tumblr gain in prominence and universality. Tools, networks and services that cater to the role of the curator will emerge, with several already leading the way. Personally, I believe the answer lies in the nature of circumstances. startups.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to and a 320% increase in conversions (customer leads), as a direct result of introducing the community. From a business momentum perspective, Kinaxis achieved double-digit growth in its software subscription revenue, and for the first half of 2010, as compared to the second half of 2009, it saw the following results: 230% increase in community members 65.2% Learn more. Be a resource.&# Thanks, Erica.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to and a 320% increase in conversions (customer leads), as a direct result of introducing the community. From a business momentum perspective, Kinaxis achieved double-digit growth in its software subscription revenue, and for the first half of 2010, as compared to the second half of 2009, it saw the following results: 230% increase in community members 65.2% Learn more. Be a resource.&# Million Diners.

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36 (of the) Best Facebook Guides, Stats and Rants of 2010


Orli Yakuel reviews a dozen free and fee-based tools for making Facebook page tabs, including Miproapps , TabSite and of course the “pioneer&# in this space, Static FBML. explains, “This isn’t about optimizing your ‘fan’ page to appear in Google search results, but instead is about optimizing your own site and pages to appear in Facebook search results.&#. As A.J.

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. In a study of social media use conducted by last year, it was revealed that North American B2B companies are more likely to be using social media tools when compared to B2C companies. Because of that, we’re not surprised to find that Twitter is often their tool of choice. What tools will we be using?

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Best Email Marketing Tips, Tactics and Metrics of 2010


According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. And as some of the posts below show, when integrated with social media tools, email becomes even more powerful. 3 keys to optimizing the email experience by iMedia Connection. Digg this! Karen J.