Rick Short Explains How to Turn Staff Into Prolific Bloggers
Online Marketing Institute
JUNE 30, 2009
Q: As the director of marketing communications at the Indium Corporation you manage trade exhibitions and blogs (among other things). To me it involves things like time, money, utilization rates, and (most importantly) contact generation. Once they realized how this type of sharing is valuable, they started coming around. A: Rethink.
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