2010 B2B Marketing Budgets and Mix Trends Research
Online Marketing Institute
NOVEMBER 1, 2010
Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. " in the marketing mix. 3) B2B marketers clung to unimaginative spending habits.
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