Webbiquity

FEBRUARY 14, 2010

Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Note: this post was originally published on the WebMarketCentral blog in September 2009. Share this on del.icio.us. Tweet This!

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Webbiquity

NOVEMBER 21, 2011

According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Digg, Facebook, LinkedIn), even create an e-commerce store. Why are so many companies now embracing blogging? Blogger , TypePad ) to fee-based systems (e.g.,

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Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009.

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Webbiquity

JANUARY 17, 2011

54% of small and midsize businesses (SMBs) were using social media to promote their businesses as of September 2010, double the number using these sites in December 2009. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. last year (2009). search volume rose 16% from 2009 to 2010.

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Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.)

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Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. Related Post.

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B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. looked at over 40,000 HubSpot-customer landing pages. Great content this month via the B2B Marketing Zone. Is social media creating a generation of cowards? Dumb it Down.

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B2B Marketing Zone Posts

AUGUST 3, 2010

Ben & Jerry’s Drops Email Marketing In Favor of Social Media - Hubspot , July 14, 2010 Ben & Jerry’s Ice Cream of Vermont announced in an email to their subscribers last week that they will be discontinuing their regular email marketing campaigns, in favor of social media. That was just a tip I hope you caught.

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Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. 50% of mobile Internet traffic in the U.K

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