2009 Digg Education Online Lead Generation Wiki 
Online Marketing Institute
JUNE 30, 2009
Remember, my staff, and our customers, are extremely sophisticated, well-educated, and technologically astute. So, I break it down to this: products and technology generate content (meaningful information) which generates (customer) contact which generates profitable sales. A: Rethink.
Online Marketing Institute
JULY 31, 2009
2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. The data has to flow back and forth and not dirty up the pipeline with raw leads. Among other stuff.
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