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Best Web and Landing Page Design Tips of 2009

Webbiquity

Find out how to make landing pages work harder and increase conversion rates. Learn which attributes to double-check before launching a new site, mortal web design sins to avoid, and how to create a custom 404 error page. Thesis Tutorial – Customizing the 404 Page by SugarRae. 10 Great B-to-B Sites by BtoB Magazine.

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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

How can search marketers use techniques like testing and keyword match types to improve results? What are the best ways to reduce the bounce rate from landing pages? Noah Elkin walks through how to use testing, match types, ad text optimization and other tactics to improve search marketing success. X Marks the Spot!

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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Rich Media and Video templates in display ad builder by Inside AdWords. Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google’s content network. by Search Engine Land. Everything You Need To Know About AdWords Display URLs by Search Engine Land.

Adwords 100
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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g.

Adwords 100
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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. For a niche community, that’s a feat.