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5 quick tips to writing better proposals (RFP responses)

Confluent Forms

We're frequently asked for any tips we might have for people writing proposal responses to Requests for Proposals (RFP) that they've received. After finding us through the RFP Database , seeing the abundance of RFPs that it contains, and knowing that all of those RFPs are open competitions, the natural question is "if I'm going to spend time writing a proposal it has got to be a winner". It's one of the quickest and easiest things you can do to set the tone for the remainder of your proposal. If you can do that you're halfway to a winning proposal.

E-Quip Blog: Proposal Planning Questions

E-Quip

Proposal Planning Questions. If youre poring over the Request for Proposals trying to learn what the client really wants, youre looking in the wrong place. Ive yet to see an RFP that provided the most important information I needed to write a winning proposal. Yet amazingly, many proposals are prepared with little more insight than what can be gleaned from the RFP.

E-Quip Blog: What Is Your Proposal's Core Theme?

E-Quip

What Is Your Proposals Core Theme? The best proposals have a story to tell. Thats the proposal theme, a central narrative that presents the key benefits your firm has to offer. Its the unifying storyline that weaves all proposal elements into a cohesive message. Proposal experts say that a compelling theme is the most important feature of your proposal.

E-Quip Blog: Don't Let Personal Preferences Dictate Proposal.

E-Quip

Dont Let Personal Preferences Dictate Proposal Standards. As an erstwhile proposal specialist, I prefer sewer lines running down the middle of the street instead of along the side in the grass. Yet I routinely find technical professionals dictating to their marketing colleagues what proposal standards should be because its what they like or what theyve always done. Posted by.

E-Quip Blog: Are Your Proposals User Friendly?

E-Quip

Are Your Proposals User Friendly? recently reviewed an important proposal for one of my engineering firm clients. Ive certainly seen many proposals of similar scope that were far less efficient. Do you think a client would spend that much time reviewing a proposal? So if clients dont read our proposals, if they skim them instead, why do we not prepare them accordingly?

Selling the Relationship All the Way to the End

E-Quip

Ideally, you've been building a relationship with the client well before the Request for Proposal is released. Think about it: Proposals and presentations typically don't show us at our best. Several years ago, I had something of a revelation about this. I was sitting around the table with my colleagues brainstorming our strategy for an upcoming proposal. Happened every time.

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