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How to take smart risks with lo-fi social content

Sprout Social

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. It was a massive risk, but one that paid off. The quarter following the campaign’s release, same-store sales were up 14%.

Content 110
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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

The duck has 165,000 facebook fans in the US. Brand mascots are best for highly competitive market arenas where it is hard to differentiate players. Here are some highlights of the Aflac duck’s impact: First year after the duck’s introduction, sales were up by 29%. Today the name recognition is 90%. United States License.

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How to Break the Rules and Create Great Content

Convince & Convert

” His pointing out of mistakes differentiates his brand. (It So, he lived on Twitter for 30 days – really lived , tweeting 7,000 times in January 2009. Tweeting with a sarcastic edge just fits in with what he believes and strives for in his business. You find where your strengths are, and you raise them.”

Rules 141
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9 Brands With Brilliant Facebook Marketing

Hubspot

There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). Is it on the decline?

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Here’s How the Cartoon Design Trend Caught Fire and Why Every SaaS Is Rebranding

Unbounce

On the The Re:Growth Podcast , Dave Gearhardt, VP of Marketing at Drift , even went so far as to say that branding was a key differentiator that helped their team to succeed. 2 September 2009, [link]. Another possible origin of this trend is Facebook. We needed a different way to stand out. LogoDesignLove.com. Digital image.

Design 111
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The Future of Marketing: Is The Science of Marketing Taking Over?

Marketing Insider Group

Mark identified culture as the key differentiator of a successful social business. He also predicted that Facebook search would begin to impact the balance of power that Google has with consumers and over advertisers, as more millennials enter and rise in the workforce. I joined SAP as Head of North America Marketing in 2009.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Interesting question on differentiation between the use of paid links and paid advertisements that incorporate links. In 2014, the question on the impact of Facebook and Twitter activity was asked and answered again, in a different manner. Created: August 20, 2009. Return to the Top. Created: November 27, 2012.