article thumbnail

The Marketing Book Podcast: “The Growth Leader” by Scott Edinger

The Forward Observer

Edinger helps CEOs and leaders intentionally and strategically engage with the customer experience to differentiate, innovate, cultivate loyalty, and grow. Best-selling leadership author and business growth consultant Scott K. He received his undergraduate degree in Communication Studies and Rhetoric from Florida State University.

article thumbnail

Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

If you don’t have a lot of differentiation, you’re just trying to ride the coattails of the category, capture demand, and create awareness for your brand within that category. “If you’re a latecomer to a category, there’s already a lot of awareness around other products in the space,” Hanson says. “If

Lead Gen 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. MarketingSherpa.

article thumbnail

How to take smart risks with lo-fi social content

Sprout Social

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. It was a massive risk, but one that paid off. The quarter following the campaign’s release, same-store sales were up 14%.

Content 107
article thumbnail

Houzz: A Social Media Platform for Building Product Marketers

Navigate the Channel

Houzz, founded in 2009 by Adi Tatarko and Alon Cohen, started as a platform aimed at connecting homeowners with interior designers and home improvement professionals. Building product marketers must differentiate themselves by showcasing unique products and offering exceptional customer service. What is Houzz?

article thumbnail

How Does 2023 Go Down in Selling History? Mereo Principals Share These Reflections

Mereo

This pattern is similar to what we saw in the 2008 / 2009 recession. Sales needs differentiated solution capabilities to build a value proposition and a reliable roadmap to maintain strong client relationships and a competitive offering to reinforce price points. When they did not have that clarity, they froze.

article thumbnail

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]

ViewPoint

Jim has done an excellent job of differentiating between target segments that are good fits for ABM and larger target markets (or what Jim calls TAM or total available marketplace) that may require marketing that is more traditional. Less than 50 beds. 50-250 beds. 250-500 beds. More than 500 beds.