The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Convert

JANUARY 24, 2022

Next, we ran a search on: LinkedIn, Twitter, Substack, YouTube, and Medium People talking about #abtesting, #cro, #experimentation, and similar hashtags Consistent speakers in notable CRO events and podcasts, and The people behind CRO agencies with a proven track record. We dug in and came up with some names. Jakub Linowski. Bhavik Patel.

A/B testing 72

A/B testing Work Management Marketing Management Paid Search Agency 72

Exo B2B

FEBRUARY 27, 2020

A blog post that is recycled may mean using social networks for its propagation, by using available channels differently or by using new channels that were not used when it was first published. But we must not lose sight of the fact that on social networks, it’s quite different. The latter, as you can see, is more image oriented.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52

Outgrow

JULY 27, 2021

Here’s all that we discussed – A unique aspect about social media in 2009 and how it has changed. The first one is, uh, so tell us one unique thing about social media in 2009, when you just started building JeffBullas.com and how has that changed now, over the years? Jeff Bullas: Social media in 2009 was without filters.

Marketing AI 52

Marketing AI Internet Marketing Media Planning 52

Martech Advisor

JANUARY 24, 2020

For example, commonly used social media marketing platforms, such as Facebook or YouTube, cannot be accessed in China. Also, the influencer marketing community in China is organized differently, with niche segments and norms. Influencer marketing in China is different from the standard approaches in other market regions.

Multi-Channel 78

Multi-Channel Paid Search Agency Advertising Agencies Mobile Marketing 78

nDash

NOVEMBER 13, 2018

At my first marketing conference, I heard four different speakers reference the same stat—that humans had an average attention span of just 8 seconds. We’re streaming TV shows, creating video content on social, and watching YouTube videos for both information and entertainment—all with anytime, anywhere access thanks to mobile.

Advertising Mediums 67

Advertising Mediums Content Stats Multi-Channel 67

ClearVoice

AUGUST 28, 2020

I left my last newspaper job (and collaborative newsroom environment) in 2009 to become a self-employed content marketing writer. I quickly discovered I craved documented processes and like-minded camaraderie to both boost my productivity and genuinely enjoy my new career path. Hello, teamlancing. Go, Angie, Go! they’d holler.

Marketing Proposals 100

Marketing Proposals Top of Funnel Resource Management Work Management 100

US Data Corporation

SEPTEMBER 19, 2019

What made New Coke such a bad marketing idea is that it essentially celebrated 100 years of a popular product by throwing out the formula people had grown to love and replacing it with something unproven. Youtube and a variety of other video streaming websites proudly display the very public screw-ups of the Asimo in all their glory.

Paid Search Agency 75

Paid Search Agency Marketing Budget Creation Marketing Budget Opt-out 75

US Data Corporation

SEPTEMBER 19, 2019

What made New Coke such a bad marketing idea is that it essentially celebrated 100 years of a popular product by throwing out the formula people had grown to love and replacing it with something unproven. Youtube and a variety of other video streaming websites proudly display the very public screw-ups of the Asimo in all their glory.

Paid Search Agency 75

Paid Search Agency Marketing Budget Creation Marketing Budget Copyright 75

Content Marketing Institute

DECEMBER 31, 2018

What’s different? HANDPICKED RELATED CONTENT: This Goal-Setting Activity That Made All the Difference. In a 2009 study published by Dr. Phillipa Lally in the European Journal of Psychology, 96 people over a 12-week period were analyzed about changing behavior and habits. Late summer 2009 was critically important.

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

US Data Corporation

SEPTEMBER 19, 2019

What made New Coke such a bad marketing idea is that it essentially celebrated 100 years of a popular product by throwing out the formula people had grown to love and replacing it with something unproven. Youtube and a variety of other video streaming websites proudly display the very public screw-ups of the Asimo in all their glory.

Paid Search Agency 68

Paid Search Agency Marketing Budget Creation Marketing Budget Copyright 68

Industrial Marketing Today

AUGUST 20, 2010

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. For example, segment your products and services by application and/or industry. Give them hardcore specifications typically found in product spec sheets.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

WebMarketCentral

OCTOBER 21, 2009

Low-cost video production? Find them all and others here in the first set of the best cool web tools for 2009. It enables designers build anything from simple Flash banners to a sophisticated widgets with multiple media types, feeds and sharing options by dragging different media types onto a canvas and controlling effects.

Enterprise Management 20

Enterprise Management Tools Marketing Management Best Practices 20

Porch Group Media

MAY 21, 2019

Statista) Be sure to test different email formats, copy, headlines and creatives to optimize your chances of making it to the inbox and getting opened. Customer testimonials and making subscribers aware of new products or services tie for the second-most effective re-targeting campaigns, with 37% reporting using them effectively.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

ConvertKit

NOVEMBER 23, 2020

It was April 2009 and the country was in a recession. So much so that he could genuinely feel enthusiasm for any client’s project, problem, or product. That friend, Carter Thomas, a thought leader in the mobile app space, agreed to be an affiliate for Austin’s product and promote it to his large email list. And he did.

Personalization 115

Personalization Business Burn Rate Paid Search Agency 115

Industrial Marketing Today

JUNE 12, 2010

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). It becomes even more complicated if you sell through channel partners and there are different pricing structures in place. This was second only to downloading product data sheets.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Engagio

APRIL 2, 2018

From ads and billboards to influencer marketing and product placements. Jonah Berger, a Wharton professor, draws on his research to explain the six steps that make products or ideas become contagious – from consumer products and policy initiatives to workplace rumors and YouTube videos. Rating : 4.0 (537 537 ratings).

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing & Strategy 85

Industrial Marketing Today

JULY 1, 2010

There is a big difference between what B2B customers say they want and what really drives their purchasing decision. Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. That was the key finding of a research study done by McKinsey & Co.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Industrial Marketing Today

SEPTEMBER 3, 2010

She defines it as “Contagious content must educate them [prospects and customers] about what they need to know, apply your company’s unique expertise in addition to your product and prove you walk your talk through the sharing of evidence. How effectively you employ this content makes the difference in the outcomes you achieve.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Add a new twist to this old workhorse by telling your story in different ways. Branding is an expense item like the rest of marketing.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Don’t be afraid to tear apart your initial outline if you think it will improve the product.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

QuanticMind

DECEMBER 5, 2019

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. Personalization has become very important in many different aspects of the travel industry. Capturing and leveraging this information, though, are two different things entirely. . Personalization.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Outgrow

SEPTEMBER 30, 2022

And once you discover how to tap into that, and think 80-20, and analyze 80-20, it will change your strategy, how you approach being efficient, being productive, it changed everything for me when I discovered it. So if we were to put their results side by side, I mean, there might be some differences.

SEO 52

SEO B2B Marketing Marketing & Strategy Marketing Strategy 52

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

JULY 20, 2010

The answer lies in shifting from traditional company product marketing to customer problem oriented marketing. We need to develop customer-centric solutions-based marketing content instead of product-centric features and benefits marketing collateral. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.),

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Contently

MAY 11, 2016

.” From the get-go, Johnson’s plan was to eventually house some of this content on State Farm’s website and even publish content created in-house, striking the balance between promoting owned media that was fun and provided the necessary product information. Hanley needed something bigger to get the company site going.

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Anything Goes Marketing

NOVEMBER 15, 2009

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. This post as an example, was written from the product of social media (Twitter). Waterfall is center of all marketing.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Directive Agency

JULY 1, 2019

On this week’s episode, I chat with the best and biggest YouTube content strategist on the planet. Tim has trained hundreds of people in the was of effective YouTube content strategy and he’s worked with brands like Disney , HBO , Budweiser , eBay , and Warner Brothers. Blake Emal : Welcome to the Yours in Marketing podcast.

Youtube 40

Youtube Work Management Marketing & Strategy Paid Search Agency 40

Directive Agency

JULY 1, 2019

On this week’s episode, I chat with the best and biggest YouTube content strategist on the planet. Tim has trained hundreds of people in the was of effective YouTube content strategy and he’s worked with brands like Disney , HBO , Budweiser , eBay , and Warner Brothers. Blake Emal : Welcome to the Yours in Marketing podcast.

Youtube 40

Youtube Work Management Marketing & Strategy Paid Search Agency 40

Industrial Marketing Today

JULY 14, 2010

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. Now I’m in an entirely different industry, one which is heavily manufacturing and supply chain oriented and I’ve been struggling to find a way to connect with visitors to our website. Maybe it’s my M.A.

Curation 60

Curation RSS Content Marketing Web 2.0 60

Martech Advisor

OCTOBER 14, 2019

Customer experience touchpoints are all occasions where a customer engages with a brand, organization, product or service - from buying journey to post sales services. Product testing and final decision making experience : how was the in-store experience? Visits website of the shortlisted. Goes to the store to test the actual laptops.

Work Management 92

Work Management Marketing Management Design Examples 92

Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. Decision makers and stakeholders are spread over different states and even countries. Don’t make it mere word-for-word translation in different languages. Not so fast!

Social Media 60

Social Media Social Marketing Media Planning 60

Customer Experience Matrix

JULY 30, 2009

But I don’t think that can scale: companies require many different services and will not want to buy and run each one separately. So I believe the future lies with integrated marketing automation systems that combine many different functions while sharing data and processes whenever possible. But I consider that optional.)

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Convince & Convert

FEBRUARY 15, 2010

link to post] – Posted using Chat Catcher [link] leifyoungberg (Leif Youngberg) Twitter Comment RT @jaybaer: Social Media & Email…More Alike Than Different? Social network connectivity is becoming the post-modern email newsletter. But, it's not all conversational.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Hubspot

APRIL 1, 2018

Establish how your brand/product will be positioned. Did you know that, once upon a time, Nike's product catered almost exclusively to marathon runners? What solution does your product or service provide? No matter how boring your product looks, it doesn’t mean you can’t tell your story in an interesting way. The Lesson.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Ambal's Amusings

MARCH 18, 2010

Is the definition perhaps a bit different than just going after big viewership numbers? For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step. Yes, again. Craig Rosenberg.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100