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Video for Financial Services: Banking and Beyond

Vidyard

In fact, it’s already in play across many different areas of the FinServ Industry, such as wealth management, insurance, and banking. Besides one-to-one video, creating short videos to explain your product, onboard customers, troubleshoot common issues, and communicate product releases is a more proactive approach to customer support.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged.

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Video for Financial Services: Banking and Beyond

Vidyard

In fact, it’s already in play across many different areas of the FinServ Industry, such as wealth management, insurance, and banking. Besides one-to-one video, creating short videos to explain your product, onboard customers, troubleshoot common issues, and communicate product releases is a more proactive approach to customer support.

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5 profitable tricks to repurpose your content in B2B marketing

Exo B2B

A blog post that is recycled may mean using social networks for its propagation, by using available channels differently or by using new channels that were not used when it was first published. But we must not lose sight of the fact that on social networks, it’s quite different. The latter, as you can see, is more image oriented.

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The Goldfish Myth: Why You Should Keep Investing in Written Content

nDash

At my first marketing conference, I heard four different speakers reference the same stat—that humans had an average attention span of just 8 seconds. We’re streaming TV shows, creating video content on social, and watching YouTube videos for both information and entertainment—all with anytime, anywhere access thanks to mobile.

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5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. For example, segment your products and services by application and/or industry. Give them hardcore specifications typically found in product spec sheets.

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