Content Marketing Institute

DECEMBER 31, 2018

? ?. This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. What’s different? HANDPICKED RELATED CONTENT: This Goal-Setting Activity That Made All the Difference. Now, I’m not saying you shouldn’t watch TV or YouTube videos or surf Facebook. Are you rich?

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

Contently

MAY 11, 2016

.” From the get-go, Johnson’s plan was to eventually house some of this content on State Farm’s website and even publish content created in-house, striking the balance between promoting owned media that was fun and provided the necessary product information. They just want good content.”

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Industrial Marketing Today

AUGUST 20, 2010

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. For example, segment your products and services by application and/or industry. Give them hardcore specifications typically found in product spec sheets.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 12, 2010

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). It becomes even more complicated if you sell through channel partners and there are different pricing structures in place. This was second only to downloading product data sheets.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

SEPTEMBER 3, 2010

She defines it as “Contagious content must educate them [prospects and customers] about what they need to know, apply your company’s unique expertise in addition to your product and prove you walk your talk through the sharing of evidence. How effectively you employ this content makes the difference in the outcomes you achieve.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Hubspot

APRIL 1, 2018

Establish how your brand/product will be positioned. Did you know that, once upon a time, Nike's product catered almost exclusively to marathon runners? What solution does your product or service provide? No matter how boring your product looks, it doesn’t mean you can’t tell your story in an interesting way. The Lesson.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Engagio

APRIL 2, 2018

From ads and billboards to influencer marketing and product placements. Jonah Berger, a Wharton professor, draws on his research to explain the six steps that make products or ideas become contagious – from consumer products and policy initiatives to workplace rumors and YouTube videos. Rating : 4.0 (537

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing & Strategy 85

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Add a new twist to this old workhorse by telling your story in different ways. Branding is an expense item like the rest of marketing.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

QuanticMind

DECEMBER 5, 2019

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. Personalization has become very important in many different aspects of the travel industry. Capturing and leveraging this information, though, are two different things entirely. . Personalization.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Don’t be afraid to tear apart your initial outline if you think it will improve the product.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Ambal's Amusings

MARCH 18, 2010

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? Is the definition perhaps a bit different than just going after big viewership numbers? Craig Rosenberg is Vice President, Products and Services at lead generation company Tippit.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 20, 2010

The answer lies in shifting from traditional company product marketing to customer problem oriented marketing. We need to develop customer-centric solutions-based marketing content instead of product-centric features and benefits marketing collateral. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.),

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JULY 14, 2010

Curation: Doing more with less is the topic of a video I found in a post by Steve Rosenbaum who is the CEO of Magnify.net , a video curation and publishing platform. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. I hit the mother lode! Maybe it’s my M.A.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Anything Goes Marketing

NOVEMBER 15, 2009

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. This post as an example, was written from the product of social media (Twitter). Waterfall is center of all marketing.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Industrial Marketing Today

SEPTEMBER 27, 2010

by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV? Decision makers and stakeholders are spread over different states and even countries. Globalization has made the buyer’s world flat.

Social Media 60

Social Media Social Marketing Media Planning 60

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? He talks about disclosure and openness but I have never seen his &# 60 million&# videos independently verified or helping a client make $5 million dollars in 7 days. A tall order, to be certain.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Webbiquity

JANUARY 2, 2013

Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? companies have integrated social media with their customer service, sales, or product development processes. Different social media channels serve different purposes.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

NOVEMBER 8, 2010

The results speak for themselves: 134 million-plus views on YouTube (1 million-plus for many videos including 8 million-plus for the recent iPad clip ), numerous awards and most importantly, a 700 percent increase in sales since the campaign started in 2006. What does Kinaxis do so well? Cheers, Arik. HaakonJensen Great post.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Online Marketing Institute

JUNE 30, 2009

So, I break it down to this: products and technology generate content (meaningful information) which generates (customer) contact which generates profitable sales. A: Each blog is a success since they each have different target audiences and expectations. Are your videos a source of leads, or do you have other goals for them?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

AUGUST 5, 2010

As of July, 2010, 16 year-old Justin Bieber is the most searched for celebrity on the internet and has the most viewed youtube video in history. ” According to his Wikipedia page , Justin was “discovered” when Scooter Braun, a talent agent, accidentally came across one of the videos his mother uploaded to youtube.

Social Media 28

Social Media Social Marketing Media Youtube 28

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

FEBRUARY 15, 2010

link to post] – Posted using Chat Catcher [link] leifyoungberg (Leif Youngberg) Twitter Comment RT @jaybaer: Social Media & Email…More Alike Than Different? Social network connectivity is becoming the post-modern email newsletter. But, it's not all conversational.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Webbiquity

JANUARY 10, 2010

This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. ROI Is Dead by StraightUpSearch.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. 3) WestJet Christmas Miracle Video. What made this campaign remarkable?

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Atomic Reach

JANUARY 3, 2019

You do not feel any connection with a mere ask, but you probably feel differently when the ask includes a story that adds value or makes the company relatable to you. It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

MAY 29, 2015

video series follows Dickson as he tests the power of his product by blending everything from glows sticks to Justin Bieber CDs. Today, the YouTube series boasts an impressive 799,332 subscribers and 259,503,120 views. Quite simply, Blendtec found a way to position their product as something truly fascinating.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# It’s about humanization.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Optinmonster

DECEMBER 11, 2019

However, it has expanded to videos in a feature called “stories.” Thus, Instagram has become an excellent way for brands to literally show (rather than tell) their products, values, and voice. Now, your clients can look at product images and purchase what they like directly from their Instagram account.

Social Media 95

Social Media Paid Content Media Business 95

ConvertKit

OCTOBER 13, 2021

In fact, more young people want to be YouTubers than astronauts ! Sell digital products with ConvertKit. That means getting users to pay for access to your content (think eBooks, affiliate marketing, digital products, and more). Every site has different thresholds for ad monetization: Facebook requires 10,000 fans.

Youtube 91

Youtube Content Advertising Agencies Work Management 91

Hubspot

OCTOBER 17, 2018

Creating educational videos to onboard new users (Wistia). Improving homepage conversions with product messaging (Trello). Creating educational videos to onboard new users (Wistia). For video hosting platform Wistia, getting a video into a new user's account is the first important step in the onboarding flow.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Convince & Convert

JULY 21, 2010

People are sharing photos, ideas, writings and video. Have you read the Terms link provided by Facebook, Twitter or YouTube? Basically they can take that gorgeous photo that you paid a photographer to shoot for your product, hotel or client and use it however they want. All that stuff? Read the fine print. But do something.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Webbiquity

JANUARY 10, 2010

You can upload presentations, record audio narration, and attach videos, all on the site. SlideSix lets you upload PowerPoint, PDF or OpenOffice presentations, mix in videos from YouTube or Vimeo, and share your presentations with groups. SlideSix is a multimedia presentation sharing site, designed to be SlideShare on steroids.

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

Martech Advisor

JANUARY 24, 2020

For example, commonly used social media marketing platforms, such as Facebook or YouTube, cannot be accessed in China. Also, the influencer marketing community in China is organized differently, with niche segments and norms. Influencer marketing in China is different from the standard approaches in other market regions.

Multi-Channel 78

Multi-Channel Paid Search Agency Advertising Agencies Mobile Marketing 78

Convince & Convert

APRIL 14, 2010

Just 2 Letters The difference between “selling” and “helping” is only two letters, but the gap is in reality, much larger. But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. That’s understanding the difference between selling and helping.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Consider adding some of these to your list if they differ from your analytics results. Take your top keywords (including your company name, product name, etc.) What do you think?

Paid Content 143

Paid Content Ad Building Branding Brand Identity 143