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The Goldfish Myth: Why You Should Keep Investing in Written Content

nDash

At my first marketing conference, I heard four different speakers reference the same stat—that humans had an average attention span of just 8 seconds. The original goldfish comparison came from a Microsoft study that was covered by major news outlets like the New York Times, Time Magazine, USA Today, The Guardian, and others.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

You do not feel any connection with a mere ask, but you probably feel differently when the ask includes a story that adds value or makes the company relatable to you. Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online. This is where content marketing comes into play.

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The 17 Best Advertisements of All Time

Hubspot

Establish how your brand/product will be positioned. Did you know that, once upon a time, Nike's product catered almost exclusively to marathon runners? What solution does your product or service provide? No matter how boring your product looks, it doesn’t mean you can’t tell your story in an interesting way. The Lesson.

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Marketer of the Month Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi

Outgrow

And I want us, there’s so many individuals out there creating content on all different platforms, but most of them aren’t financially independent and not even close to it because they don’t have the right business model for it. They’re doing YouTube shorts. And then they have products and services to do that.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Just as e-mail marketers learned to adapt as people evolved from sharing one e-mail address to having multiple e-mail addresses, today’s marketers need to address the many different social spheres individuals may inhabit. Is it good enough to just say “here is our product, go buy it?&# and hope for a.02 through a new channel.

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10 MORE of the Most Remarkable Marketing Campaigns in History

Hubspot

The campaign was integrated across multiple channels, fully taking advantage of all of the different places you may find an Anchorman 2 fan. Whether it was Justin Timberlake, Taylor Swift, or some other celeb wearing a milk mustache, it''s hard to flip through a magazine without seeing the famed ad. commercial or ad.