Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?
Zoominfo
OCTOBER 18, 2022
But if you come into an established vertical and have a huge point of differentiation — a new paradigm in that category — then you’re going to need a different ratio and may want to invest more resources in demand creation and sales enablement.” The first thing you have to look at is what category you’re in,” Hanson says. “Do
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