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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged.

Planning 100
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7 Marketing Challenges in the Travel Industry Today

QuanticMind

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. Personalization has become very important in many different aspects of the travel industry. Capturing and leveraging this information, though, are two different things entirely. . Personalization.

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The Ultimate Guide of Digital Marketing Statistics Every Marketer Should Know

Porch Group Media

Statista) Be sure to test different email formats, copy, headlines and creatives to optimize your chances of making it to the inbox and getting opened. Customer testimonials and making subscribers aware of new products or services tie for the second-most effective re-targeting campaigns, with 37% reporting using them effectively.

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5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. You need to move beyond the free Google Custom Search tool for websites. For example, segment your products and services by application and/or industry.

Web 2.0 60
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? Furthermore, half of all Google+ users are under 25 years old. companies have integrated social media with their customer service, sales, or product development processes. 92% of U.S.

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The 17 Best Advertisements of All Time

Hubspot

Establish how your brand/product will be positioned. Did you know that, once upon a time, Nike's product catered almost exclusively to marathon runners? What solution does your product or service provide? No matter how boring your product looks, it doesn’t mean you can’t tell your story in an interesting way. The Lesson.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So I Googled “content curation&# and lo and behold, it returned 77,600 results. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. I hit the mother lode!