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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged.

Planning 100
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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Is the definition perhaps a bit different than just going after big viewership numbers? For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step. Yes, again. Craig Rosenberg.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz.

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Building Content Marketing Strategy – 10 Steps

Marketing Insider Group

The way customers buy today is very different from how they made purchase decisions 15 years ago, of course. The most important difference is that today customers do most of their buying research on their own, with many sources of information, often in real time. To help customers, you can’t write about your products.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. by Served Fresh Media.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) I've definitely had some good experiences with your product.