Content Marketing Institute

DECEMBER 31, 2018

What’s different? HANDPICKED RELATED CONTENT: This Goal-Setting Activity That Made All the Difference. In a 2009 study published by Dr. Phillipa Lally in the European Journal of Psychology, 96 people over a 12-week period were analyzed about changing behavior and habits. Late summer 2009 was critically important.

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

Industrial Marketing Today

AUGUST 20, 2010

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. For example, segment your products and services by application and/or industry. Give them hardcore specifications typically found in product spec sheets.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Anything Goes Marketing

NOVEMBER 15, 2009

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. This post as an example, was written from the product of social media (Twitter). Waterfall is center of all marketing.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Industrial Marketing Today

JUNE 12, 2010

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). It becomes even more complicated if you sell through channel partners and there are different pricing structures in place. This was second only to downloading product data sheets.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Social network connectivity is becoming the post-modern email newsletter.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Industrial Marketing Today

SEPTEMBER 3, 2010

She defines it as “Contagious content must educate them [prospects and customers] about what they need to know, apply your company’s unique expertise in addition to your product and prove you walk your talk through the sharing of evidence. How effectively you employ this content makes the difference in the outcomes you achieve.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Add a new twist to this old workhorse by telling your story in different ways. Branding is an expense item like the rest of marketing.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Contently

MAY 11, 2016

.” From the get-go, Johnson’s plan was to eventually house some of this content on State Farm’s website and even publish content created in-house, striking the balance between promoting owned media that was fun and provided the necessary product information. Hanley needed something bigger to get the company site going.

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Don’t be afraid to tear apart your initial outline if you think it will improve the product.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Customer Experience Matrix

JULY 30, 2009

But I don’t think that can scale: companies require many different services and will not want to buy and run each one separately. So I believe the future lies with integrated marketing automation systems that combine many different functions while sharing data and processes whenever possible. But I consider that optional.)

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. A tall order, to be certain.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Hubspot

APRIL 1, 2018

Establish how your brand/product will be positioned. Did you know that, once upon a time, Nike's product catered almost exclusively to marathon runners? What solution does your product or service provide? No matter how boring your product looks, it doesn’t mean you can’t tell your story in an interesting way. The Lesson.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 20, 2010

The answer lies in shifting from traditional company product marketing to customer problem oriented marketing. We need to develop customer-centric solutions-based marketing content instead of product-centric features and benefits marketing collateral. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.),

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Convince & Convert

SEPTEMBER 14, 2010

Just as e-mail marketers learned to adapt as people evolved from sharing one e-mail address to having multiple e-mail addresses, today’s marketers need to address the many different social spheres individuals may inhabit. Is it good enough to just say “here is our product, go buy it?&# and hope for a.02 through a new channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

Industrial Marketing Today

JULY 14, 2010

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. Now I’m in an entirely different industry, one which is heavily manufacturing and supply chain oriented and I’ve been struggling to find a way to connect with visitors to our website. Maybe it’s my M.A.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. Decision makers and stakeholders are spread over different states and even countries. Don’t make it mere word-for-word translation in different languages. Not so fast!

Social Media 60

Social Media Social Marketing Media Planning 60

Ambal's Amusings

MARCH 18, 2010

Is the definition perhaps a bit different than just going after big viewership numbers? For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step. Yes, again. Craig Rosenberg.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Outgrow

MAY 23, 2022

And I want us, there’s so many individuals out there creating content on all different platforms, but most of them aren’t financially independent and not even close to it because they don’t have the right business model for it. They’re doing YouTube shorts. And then they have products and services to do that.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? A: Each blog is a success since they each have different target audiences and expectations.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Atomic Reach

JANUARY 3, 2019

You do not feel any connection with a mere ask, but you probably feel differently when the ask includes a story that adds value or makes the company relatable to you. Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online. This is where content marketing comes into play.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The one embedded above, for example, currently has more than 33,000 views.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Basically they can take that gorgeous photo that you paid a photographer to shoot for your product, hotel or client and use it however they want. Your mileage may vary, your attorney may advise different language and these may not be the droids you seek.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Hubspot

AUGUST 5, 2010

As of July, 2010, 16 year-old Justin Bieber is the most searched for celebrity on the internet and has the most viewed youtube video in history. His debut album, My World , was the highest grossing debut by any artist in 2009 and he is the first artist in history to have seven songs from his debut album reach the “Billboard Hot 100.”

Social Media 28

Social Media Social Marketing Media Youtube 28

Webbiquity

JANUARY 10, 2010

This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

MAY 26, 2010

I don’t believe Twitter and Facebook will always dominate. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. The metrics available on Facebook are in many ways better than you can get from Google Analytics. Facebook fan pages are email newsletters 2.0

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# It’s not hard, it’s complicated.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 20, 2010

Are there differences between B2B and B2C in social media? But those differences are at the tactics layer, not the strategy layer. Private brand communities vs. Facebook. Podcasts vs. YouTube. The range of Facebook usage is just 37% – 51%. The pattern holds for YouTube and Linkedin, too.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Consider adding some of these to your list if they differ from your analytics results. Take your top keywords (including your company name, product name, etc.)

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Optinmonster

DECEMBER 11, 2019

And yet, at its peak in 2007, MySpace was valued at roughly $12 billion before it was overtaken by Facebook which then reigned king for several years. Specifically, the platforms we’re looking at are: Facebook. Facebook ads. Facebook has over 1 billion active users every day. Sorry MySpace, you didn’t make the cut.

Social Media 94

Social Media Paid Content Media Business 94

ConvertKit

OCTOBER 13, 2021

In fact, more young people want to be YouTubers than astronauts ! Sell digital products with ConvertKit. That means getting users to pay for access to your content (think eBooks, affiliate marketing, digital products, and more). Every site has different thresholds for ad monetization: Facebook requires 10,000 fans.

Youtube 91

Youtube Content Advertising Agencies Work Management 91

Convince & Convert

APRIL 14, 2010

Just 2 Letters The difference between “selling” and “helping” is only two letters, but the gap is in reality, much larger. But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. That’s understanding the difference between selling and helping.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

readwrite

JANUARY 15, 2009

They have a blog , a Twitter account , a Facebook page , a flickr account , and a YouTube channel. There are several different mobile shipping trackers available now, but all are third-party applications. We hope in 2009 we’ll begin to see more. So why no iPhone app? I switched over to Safari and performed a search.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Paper 40

Hubspot

OCTOBER 17, 2018

Improving homepage conversions with product messaging (Trello). We realized there could be an opportunity to use that video for additional product education," said Capland. "We We believed that we could increase our active users by making our 'loaner' video more educational and product focused." Growth Hacking Examples.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Outgrow

SEPTEMBER 30, 2022

Aging of platforms like Facebook and Instagram. And once you discover how to tap into that, and think 80-20, and analyze 80-20, it will change your strategy, how you approach being efficient, being productive, it changed everything for me when I discovered it. Dan Shure: I think what happens is Facebook comes along.

SEO 52

SEO B2B Marketing Marketing & Strategy Marketing Strategy 52

Webbiquity

JANUARY 10, 2010

SlideSix lets you upload PowerPoint, PDF or OpenOffice presentations, mix in videos from YouTube or Vimeo, and share your presentations with groups. PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. PeoplePond. Bing Tips & Tricks by Digitial Inspiration.

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167