Hubspot

APRIL 1, 2018

Establish how your brand/product will be positioned. Did you know that, once upon a time, Nike's product catered almost exclusively to marathon runners? What solution does your product or service provide? No matter how boring your product looks, it doesn’t mean you can’t tell your story in an interesting way. The Lesson.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? I will spare Jay’s blog the list of the 70 videos we did, outside of YouTube, since most of them were made before YouTube existed. A tall order, to be certain.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

SEPTEMBER 14, 2010

Just as e-mail marketers learned to adapt as people evolved from sharing one e-mail address to having multiple e-mail addresses, today’s marketers need to address the many different social spheres individuals may inhabit. Is it good enough to just say “here is our product, go buy it?&# and hope for a.02 through a new channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

NOVEMBER 8, 2010

The results speak for themselves: 134 million-plus views on YouTube (1 million-plus for many videos including 8 million-plus for the recent iPad clip ), numerous awards and most importantly, a 700 percent increase in sales since the campaign started in 2006. And then they assigned different employees to be active participants in the groups.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Online Marketing Institute

JUNE 30, 2009

So, I break it down to this: products and technology generate content (meaningful information) which generates (customer) contact which generates profitable sales. A: Each blog is a success since they each have different target audiences and expectations. A: There are similarities and differences. The differences are mechanical.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 20, 2010

Are there differences between B2B and B2C in social media? But those differences are at the tactics layer, not the strategy layer. Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. The differences may then lie in use cases and expectations. Private brand communities vs. Facebook.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

MAY 29, 2015

video series follows Dickson as he tests the power of his product by blending everything from glows sticks to Justin Bieber CDs. Today, the YouTube series boasts an impressive 799,332 subscribers and 259,503,120 views. Quite simply, Blendtec found a way to position their product as something truly fascinating. Or yoga pants?

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Hubspot

JANUARY 17, 2014

The campaign was integrated across multiple channels, fully taking advantage of all of the different places you may find an Anchorman 2 fan. Considering just how popular the ads have become over the years for a product that really can''t be improved or enhanced is pretty (you guessed it) remarkable. What made this campaign remarkable?

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Basically they can take that gorgeous photo that you paid a photographer to shoot for your product, hotel or client and use it however they want. Your mileage may vary, your attorney may advise different language and these may not be the droids you seek.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. I think about these things about social media as well — * Are we making a difference? * The struggle, I feel at least, is that post production takes entirely way to long to make a decent, helpful video.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

readwrite

JANUARY 15, 2009

They have a blog , a Twitter account , a Facebook page , a flickr account , and a YouTube channel. Instead, the lesser known Tickets Direct is getting all the iPhone owners’ business as their app lets you search and purchase tickets for thousands or concerts, sports, and theater events. So why no iPhone app? It just makes sense.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Paper 40

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Consider adding some of these to your list if they differ from your analytics results. Take your top keywords (including your company name, product name, etc.) What do you think?

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

APRIL 14, 2010

Just 2 Letters The difference between “selling” and “helping” is only two letters, but the gap is in reality, much larger. But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. That’s understanding the difference between selling and helping.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Martech Advisor

JANUARY 24, 2020

For example, commonly used social media marketing platforms, such as Facebook or YouTube, cannot be accessed in China. Also, the influencer marketing community in China is organized differently, with niche segments and norms. Influencer marketing in China is different from the standard approaches in other market regions.

Multi-Channel 78

Multi-Channel Paid Search Agency Advertising Agencies Mobile Marketing 78

Single Grain

JULY 12, 2019

If you’re in a niche market, however, “popular” might look a lot different. Here are a few goals you might have in mind for your podcast: Sign-ups : Maybe you have a newsletter list or a product trial and you want to use your podcast to drive those sign-ups. Don’t forget about live events, either. How many do you want to get?

Paid Content 102

Paid Content Ad Building Banners Peer-to-peer 102

ConvertKit

NOVEMBER 23, 2020

It was April 2009 and the country was in a recession. So much so that he could genuinely feel enthusiasm for any client’s project, problem, or product. Next Austin reconnected with a friend he’d met at one of the events he’d attended (Austin never stopped attending events and meeting people) to ask for advice. And he did.

Personalization 115

Personalization Business Burn Rate Paid Search Agency 115

Convince & Convert

APRIL 5, 2012

I said, “Yeah, they had some interesting YouTube videos and a Twitter program, but maybe the $10 million in paid television commercials that preceded that may have had something to do with the success of that program.” Jay : That is a different article entirely. LinkedIn I think has got a little bit of a different dynamic.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Single Grain

AUGUST 29, 2019

They send 9 different kinds of emails to every customer based on their purchase history, location, age, on-site browsing, etc. Amazon tracks a lot of data related to their customers, like: which products a customer browses. which products a customer orders frequently. 2) Amazon Is a Master at Innovative Product Delivery.

SMB 83

SMB Paid Content Marketing Strategy Marketing & Strategy 83

Webbiquity

SEPTEMBER 12, 2011

Whether it’s a local tweet-up or a major conference, this knowledge could be useful to help you plan what events you should sponsor or where you should set up your next booth&# ). 5 ways to use social media to build a crowd for your event by Socialbrite. 9 new rules for YouTube marketing by iMedia Connection.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. 51% of active Twitter users follow companies, brands or products on social networks. Twitter users frequently exchange information about products and services.”

Twitter 100

Twitter Stats Tools Tips 100

Single Grain

APRIL 25, 2022

They expertly research and select the long-tail keywords that are most often used to search for your product or services. Having a “yes” to these questions is crucial; otherwise, you will select a company that does not have the required experience to manage the products or services your business sells. Event Source Tickets.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Convince & Convert

FEBRUARY 25, 2010

That deep respect for what drives your customers and prospects can’t be faked, either – you either live it or you don’t, and they can tell the difference. Every product features customer “action shots” showing the product in use. They have 3 million unique visitors and 35 million page views every month.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. by Served Fresh Media.

Social Media 100

Social Media Paid Content Tactics Tips 100

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) I've definitely had some good experiences with your product.

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Bannerflow

SEPTEMBER 3, 2018

And, of course, knowing which day is when, the differences between them, and their country specific focuses, is vital when building display advertising that performs. The day came and went, until in 2009, Alibaba began a campaign focusing on the fictional holiday. Indeed, different shopping days have different focuses.

Advertisements 66

Advertisements Advertising Banners Mobile Advertising 66

Webbiquity

JANUARY 17, 2011

How do the audiences differ across various social networks? How do social media marketing strategies in small businesses differ from those in larger enterprises? Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. How much are you worth?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

NOVEMBER 2, 2010

Business-to-business (B2B) social media is a different animal. B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. Social media is capable of so much more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MAY 19, 2010

It was much easier when all you had to worry about was getting an average product out to market and ensure that the 4 P’s of Marketing were evident in your ad. As consumers of products/services and also marketing content we are also interested in something else — D.I.S. Then they can go back to business as usual.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

Webbiquity

JANUARY 10, 2011

If you know that and have an upcoming event in that region, you could send separate wall posts in French and English to your Quebec fans based on the language they prefer. Caitlin Fitzsimmons provides a quick rundown of the features of Facebook’s revised “like&# button for publishers and differences from the original version.

Stats 100

Stats Facebook Best Practices Privacy Policies 100

Webbiquity

APRIL 27, 2021

YouTube got started in 2005. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Throughout the 20th century, B2B marketing relied most heavily on print and live events (industry conferences, user group meetings, and trade shows). Online events—webinars—started in 1996.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

Convince & Convert

FEBRUARY 9, 2010

In the old days of three dimensional friendship, you might discover some unsavory elements of a friend after spending two or three afternoons or evenings together, in different situations, with various combinations of mutual acquaintances. Why would this be any different online? There's a difference.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

SEPTEMBER 21, 2010

Meanwhile, however, I do very much like Facebook Lite , which strips down a lot of the shiny distractions, and gives you a threaded News Feed, birthdays, and events – and that’s about it. (I’m working on a Fan Page that will be launching next month). link] membershipjedi Jay!

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Directive Agency

JULY 1, 2019

On this week’s episode, I chat with the best and biggest YouTube content strategist on the planet. Tim has trained hundreds of people in the was of effective YouTube content strategy and he’s worked with brands like Disney , HBO , Budweiser , eBay , and Warner Brothers. Blake Emal : Welcome to the Yours in Marketing podcast.

Youtube 40

Youtube Work Management Marketing & Strategy Paid Search Agency 40

Directive Agency

JULY 1, 2019

On this week’s episode, I chat with the best and biggest YouTube content strategist on the planet. Tim has trained hundreds of people in the was of effective YouTube content strategy and he’s worked with brands like Disney , HBO , Budweiser , eBay , and Warner Brothers. Blake Emal : Welcome to the Yours in Marketing podcast.

Youtube 40

Youtube Work Management Marketing & Strategy Paid Search Agency 40