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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

So, I break it down to this: products and technology generate content (meaningful information) which generates (customer) contact which generates profitable sales. A: Each blog is a success since they each have different target audiences and expectations. A: There are similarities and differences. The differences are mechanical.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz. ROI Is Dead by StraightUpSearch. 8 Excellent Tools to Extract Insights from Twitter Streams by Social Media Today.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

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Best Cool Web Tools of 2009, Part 1

Webbiquity

SlideSix lets you upload PowerPoint, PDF or OpenOffice presentations, mix in videos from YouTube or Vimeo, and share your presentations with groups. Great for viewing the differences between “traditional&# and real-time search results. You can upload presentations, record audio narration, and attach videos, all on the site.

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. 51% of active Twitter users follow companies, brands or products on social networks. Twitter users frequently exchange information about products and services.”

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. by Served Fresh Media.