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Customer Experience Matrix
JANUARY 5, 2010
Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. Sales access. The vendors also charged additional per-user fees for these modules.
Vidyard
JULY 4, 2019
In fact, it’s already in play across many different areas of the FinServ Industry, such as wealth management, insurance, and banking. Using video to introduce new products and create brand awareness can have a material impact beyond millennial lead gen. Since there are over 300,000 wealth advisors and 1.1
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Vidyard
JULY 9, 2019
In fact, it’s already in play across many different areas of the FinServ Industry, such as wealth management, insurance, and banking. We’ve broken the benefits down into three types—customer satisfaction, operating expense savings, and increased revenue— and provided examples of how leading organizations are achieving gains in those areas.
Webbiquity
FEBRUARY 14, 2010
One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?
Ambal's Amusings
AUGUST 27, 2010
We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Content addressed to a Business Decision Maker.
Webbiquity
JANUARY 2, 2013
What’s the key to generating more inbound marketing leads? B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). companies have integrated social media with their customer service, sales, or product development processes. B2B Lead Blog ).
The ROI Guy
SEPTEMBER 29, 2010
As well, the Tech Media publishers have seen a dramatic shift in B2B vendors, who are looking for innovative ways to break through marketing fatigue to attract, connect and engage ever more skeptical and frugal buyers. It's about all the different ways you can engage the audience and the various ways you can develop leads with content.”
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