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Tech Media Publishers looking more Like Interactive Marketing Firms Every Day

The ROI Guy

As well, the Tech Media publishers have seen a dramatic shift in B2B vendors, who are looking for innovative ways to break through marketing fatigue to attract, connect and engage ever more skeptical and frugal buyers. It's about all the different ways you can engage the audience and the various ways you can develop leads with content.”

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Tom Pisello: The ROI Guy: Microsoft Virtualization with Hyper-V.

The ROI Guy

Wednesday, February 04, 2009 Microsoft Virtualization with Hyper-V - better value? However, in environments of 20 servers or more, 20 to 30% licensing and infrastructure cost savings was indeed the normal cost differential between Microsoft and the competition. Advantage Microsoft, but not by much. Advantage Microsoft.

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Defy Gravity: Propel Your Business to High-Velocity Growth

Ambal's Amusings

Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. She identifies and transforms differentiation - customer's crown jewels - into compelling, customer-centric value that sells. Ambal Balakrishnan: How is the business landscape different than what it was a decade back?

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. Your prospects goals will look different: Decide: the issue is worth learning more about. Designing content to answer your buyers differing needs as they work through their buying process will. Cashing in With Content (a classic by David Meerman Scott). Get Content. Get Customers.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs. Im Jay Baer.