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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. What should we do differently if he chooses path B?

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Tech Media Publishers looking more Like Interactive Marketing Firms Every Day

The ROI Guy

Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009. It's about all the different ways you can engage the audience and the various ways you can develop leads with content.” and creating advertising networks. That was pretty much it.