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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. What should we do differently if he chooses path B?

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A Brand Evolution, Not A Revolution: Top 5 Tips to Evolve your Brand

Bluetext

Smart branding also offers a valuable opportunity to differentiate yourself from your competitors. . We need to differentiate ourselves and stand out from our competitors in the market. Business psychology reminds us that colors have different effects on different consumers. For example, your ‘why’ might be: .