100 Social Media & Content Marketing Predictions for 2010
DECEMBER 14, 2009
2009 was about learning social media. Looking back at the 2009 predictions published in this space last year, I think we have a long way to go. First, let me differentiate between B2B brand marketers and consumer brand marketers - these are very different worlds with very different customers and stakeholders. Also, we need to differentiate between agency side and corporate side. Much the same way as in 2009. I do think brand marketers will begin to rediscover the power of sophisticated email list management. No kidding! Seth Godin.
Marketing Automation: Bringing a Gun to a Knife Fight
SEPTEMBER 29, 2009
The key role of sales is to provide that last 5% needed to reach a buying decision: the company's differentiating value , or what pain the prospect will experience if they don't buy the right product or service. 3. What should we do differently if he chooses path B? 5. How do you separate hot leads from long-term leads from tire-kickers? They apply technology to a difficult process.
Marketing Automation: Like Bringing a Gun to a Knife Fight
FEBRUARY 14, 2010
The key role of sales is to provide that last 5% needed to reach a buying decision: the company’s differentiating value , or what pain the prospect will experience if they don’t buy the right product or service. 3. What should we do differently if he chooses path B? 5. Note: this post was originally published on the WebMarketCentral blog in September 2009.
Tech Media Publishers looking more Like Interactive Marketing Firms Every Day
The ROI Guy
SEPTEMBER 29, 2010
Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009. Starting research practices Inventing social media consultancies and services Developing and delivering lead generation microsites and webinars, executive assessment tools, interactive white papers, ROI / TCO calculators This shift is permanent and important, impacting sellers and buyers of technology, as well as the publishing and interactive marketing landscape. and creating advertising networks. That was pretty much it.