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Ebooks and White Papers: A Complementary Pair

Savvy B2B Marketing

Here's the question on my mind: How are ebooks different from white papers, and how do you decide which one to use? than with the medium (ebook vs white paper). And, according to the 2009 TechTarget Media Consumption Report , white papers and ebooks are also both popular in the awareness and consideration phases of the buying cycle. Ebooks have a very sharp title page.

Paper 17

Ebooks and White Papers: A Complementary Pair

Savvy B2B Marketing

Here's the question on my mind: How are ebooks different from white papers, and how do you decide which one to use? than with the medium (ebook vs white paper). And, according to the 2009 TechTarget Media Consumption Report , white papers and ebooks are also both popular in the awareness and consideration phases of the buying cycle. Ebooks have a very sharp title page.

Paper 17

What is B2B Marketing?

Digital Body Language

However, beneath the surface, there are significant differences in how B2B and B2C marketing is done in today’s environment. Let’s look at a few of the areas that differentiate a B2B buying process: Information Exchange In B2B marketing, you are often dealing with a buying organization that requires a significant amount of information during their buying process. Each buyer may take a different role in the buying process, whether it’s a technical evaluator, decision maker, or economic buyer. What exactly defines Business to Business (B2B) Marketing?

100 Social Media & Content Marketing Predictions for 2010

Junta 42

2009 was about learning social media. Looking back at the 2009 predictions published in this space last year, I think we have a long way to go. First, let me differentiate between B2B brand marketers and consumer brand marketers - these are very different worlds with very different customers and stakeholders. Also, we need to differentiate between agency side and corporate side. Much the same way as in 2009. I do think brand marketers will begin to rediscover the power of sophisticated email list management.   No kidding!  Seth Godin.

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

It touts the ability to provide to you all the standard website visitor stats, along with one huge differentiator - the names of companies that visit your website. Then we looked at the "other" companies, many of which were small to medium sized, some recognizable. End of independent review. I was able to catch Mike Schon, CEO at LeadLander, and asked him "What differentiates LeadLander from traditional web analytics services like Google Analytics?". We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. Day 1.

ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0

Connect the Docs

Ambal Balakrishnan: What makes The White Paper Company different from other players in the market? Jonathan Kantor: There are four things that clearly differentiate The White Paper Company from other white paper writers/marketers: An exclusive focus on white papers. Ambal Balakrishnan: How has the white paper medium evolved in the last decade? Crafting White Paper 2.0

Want Quick, Useful Ideas on How to Improve Your Marketing? Try a Marketing Audit

Savvy B2B Marketing

Is the company really differentiating themselves? work with a lot of small and medium-size businesses that do not have a dedicated marketing person, so branding is not top of mind. Although this approach is quick and dirty, each piece looks completely different, and they're losing a lot of impact. What is a marketing audit? How compelling is the message? Is the logo included?

Want Quick, Useful Ideas on How to Improve Your Marketing? Try a Marketing Audit

Savvy B2B Marketing

Is the company really differentiating themselves? work with a lot of small and medium-size businesses that do not have a dedicated marketing person, so branding is not top of mind. Although this approach is quick and dirty, each piece looks completely different, and they're losing a lot of impact. What is a marketing audit? How compelling is the message? Is the logo included?

B2B Lead Generation by Phone: An Interview with Michael Brown

Sales Lead Insights

“Telemarketers&# are entirely different people from those you really need in business-to-business marketing. So the phone becomes integral once a prospect has inquired via a company’s website or has responded to a marketing message in another medium. Doing so differentiates your communication favorably from that of telemarketers and your competitors and allows you to “make the case&# for the prospect to take the next forward step in the consideration process. There is a HUGE difference. My guest today is Michael A. Brown. before trying to get.

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

It touts the ability to provide to you all the standard website visitor stats, along with one huge differentiator - the names of companies that visit your website. Then we looked at the "other" companies, many of which were small to medium sized, some recognizable. So we don't look at one system replacing the other -- in fact, we use both Google Analytics and LeadLander within our own company since they serve two different organizational purposes. We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. Day 1. Day 2.

B2B Lead Management Market Heats Up

delicious b2bmarketing

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. 2) Email services – Julie Katz at Forrester writes about this group. At the same time, some of what is going on when it comes to different types of companies encroaching on the territory traditionally owned by other types of companies is not new -- it's basic "broaden the market" economics at work. Your example of the differences between analytics tied to an individual's online behavior and analytics that monitor aggregate activity is exactly what worries me.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. What’s the difference between a “like&# and a “share?&# Adoption soared.