| |  2009 + Differences + Differentiation + Medium | 12 articles |
| Page 1 of 1 | Previous | Next | CONNECT THE DOCS DECEMBER 8, 2009  ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0 Ambal Balakrishnan: What makes The White Paper Company different from other players in the market? Jonathan Kantor: There are four things that clearly differentiate The White Paper Company from other white paper writers/marketers: An exclusive focus on white papers. Ambal Balakrishnan: How has the white paper medium evolved in the last decade? Crafting White Paper 2.0 | SMASHMOUTH MARKETING JUNE 3, 2009 Smashmouth Review - LeadLander - Who's Really Visiting Your Site? It touts the ability to provide to you all the standard website visitor stats, along with one huge differentiator - the names of companies that visit your website. Then we looked at the "other" companies, many of which were small to medium sized, some recognizable. was able to catch Mike Schon, CEO at LeadLander, and asked him "What differentiates LeadLander from traditional web analytics services like Google Analytics?" We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. They meet their promise. Day 1. Day 2. | | | | | |
| SAVVY B2B MARKETING JULY 23, 2009  Ebooks and White Papers: A Complementary Pair Here's the question on my mind: How are ebooks different from white papers, and how do you decide which one to use? than with the medium (ebook vs white paper). And, according to the 2009 TechTarget Media Consumption Report , white papers and ebooks are also both popular in the awareness and consideration phases of the buying cycle. I think this is description is spot-on. | SAVVY B2B MARKETING JULY 23, 2009  Ebooks and White Papers: A Complementary Pair Here's the question on my mind: How are ebooks different from white papers, and how do you decide which one to use? than with the medium (ebook vs white paper). And, according to the 2009 TechTarget Media Consumption Report , white papers and ebooks are also both popular in the awareness and consideration phases of the buying cycle. I think this is description is spot-on. | DIGITAL BODY LANGUAGE AUGUST 13, 2009 What is B2B Marketing? However, beneath the surface, there are significant differences in how B2B and B2C marketing is done in today’s environment. Let’s look at a few of the areas that differentiate a B2B buying process: Information Exchange In B2B marketing, you are often dealing with a buying organization that requires a significant amount of information during their buying process. Each buyer may take a different role in the buying process, whether it’s a technical evaluator, decision maker, or economic buyer. What exactly defines Business to Business (B2B) Marketing? | SALES LEAD INSIGHTS DECEMBER 22, 2009 B2B Lead Generation by Phone: An Interview with Michael Brown “Telemarketers&# are entirely different people from those you really need in business-to-business marketing. So the phone becomes integral once a prospect has inquired via a company’s website or has responded to a marketing message in another medium. Doing so differentiates your communication favorably from that of telemarketers and your competitors and allows you to “make the case&# for the prospect to take the next forward step in the consideration process. There is a HUGE difference. My guest today is Michael A. Brown. before trying to get. | | | | | | | |
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SAVVY B2B MARKETING | TUESDAY, AUGUST 4, 2009  Want Quick, Useful Ideas on How to Improve Your Marketing? Try a Marketing Audit
Is the company really differentiating themselves? work with a lot of small and medium-size businesses that do not have a dedicated marketing person, so branding is not top of mind. Although this approach is quick and dirty, each piece looks completely different, and they're losing a lot of impact. I recently had the pleasure of speaking with Jennifer Culbertson of Looking Glass Marketing. She generously agreed to share her insights on marketing audits, which, as I learned, is a great way for companies to get a fresh perspective on their marketing and campaign materials. MORE >> -
SAVVY B2B MARKETING | TUESDAY, AUGUST 4, 2009  Want Quick, Useful Ideas on How to Improve Your Marketing? Try a Marketing Audit
Is the company really differentiating themselves? work with a lot of small and medium-size businesses that do not have a dedicated marketing person, so branding is not top of mind. Although this approach is quick and dirty, each piece looks completely different, and they're losing a lot of impact. I recently had the pleasure of speaking with Jennifer Culbertson of Looking Glass Marketing. She generously agreed to share her insights on marketing audits, which, as I learned, is a great way for companies to get a fresh perspective on their marketing and campaign materials. MORE >> -
SMASHMOUTH MARKETING | FRIDAY, JUNE 5, 2009 Smashmouth Review - LeadLander - Who's Really Visiting Your Site?
It touts the ability to provide to you all the standard website visitor stats, along with one huge differentiator - the names of companies that visit your website. Then we looked at the "other" companies, many of which were small to medium sized, some recognizable. was able to catch Mike Schon, CEO at LeadLander, and asked him "What differentiates LeadLander from traditional web analytics services like Google Analytics?". We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. They meet their promise. Day 1. Day 2. MORE >> -
JUNTA 42 | MONDAY, DECEMBER 14, 2009 100 Social Media & Content Marketing Predictions for 2010
2009 was about learning social media. Looking back at the 2009 predictions published in this space last year, I think we have a long way to go. First, let me differentiate between B2B brand marketers and consumer brand marketers - these are very different worlds with very different customers and stakeholders. Also, we need to differentiate between agency side and corporate side. " Todd Smart Smart marketers will continue to differentiate themselves and their brands through increased credibility. Much the same way as in 2009. machines. MORE >> -
WEBBIQUITY | MONDAY, FEBRUARY 7, 2011  55 (of the) Best Social Media Tips, Tactics and Tools of 2010
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. What’s the difference between a “like&# and a “share?&# Chris Tompkins suggests tailoring the style of your profiles in the big 3 social networks much as you’d dress differently for various types of business events. Adoption soared. 85% of Inc. Mistakes were made. MORE >>
- B2B Lead Management Market Heats Up DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
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