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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

Buyers no longer rely on sales people for basic information or exploratory “consultation.&# They get 95% of the information they need from the Internet—online publications, analyst reports, vendor websites, blogs and other social media—before they have any contact with sales. What should we do differently if he chooses path B?

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A Brand Evolution, Not A Revolution: Top 5 Tips to Evolve your Brand

Bluetext

Smart branding also offers a valuable opportunity to differentiate yourself from your competitors. . We need to differentiate ourselves and stand out from our competitors in the market. Business psychology reminds us that colors have different effects on different consumers. For example, your ‘why’ might be: .

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Tech Media Publishers looking more Like Interactive Marketing Firms Every Day

The ROI Guy

Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009. It's about all the different ways you can engage the audience and the various ways you can develop leads with content.” and creating advertising networks. That was pretty much it.