2009, Differentiation and Digg - B2B Marketing Zone

Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. They get 95% of the information they need from the Internet—online publications, analyst reports, vendor websites, blogs and other social media—before they have any contact with sales. Post this on Diigo.

Marketing Automation Services

Marketing Automation Services Work Management Marketing Management Marketing Automation

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

B2B Marketing Zone

Marketing Automation: Like Bringing a Gun to a Knife Fight

B2B Lead Management Market Heats Up

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