Remove differences
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The Marketing Book Podcast: “The Growth Leader” by Scott Edinger

The Forward Observer

Edinger helps CEOs and leaders intentionally and strategically engage with the customer experience to differentiate, innovate, cultivate loyalty, and grow. Best-selling leadership author and business growth consultant Scott K. He received his undergraduate degree in Communication Studies and Rhetoric from Florida State University.

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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

“If you don’t have a lot of differentiation, you’re just trying to ride the coattails of the category, capture demand, and create awareness for your brand within that category. We have a lot of different products at ZoomInfo,” Hanson says. “We

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How to take smart risks with lo-fi social content

Sprout Social

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. Engaging and partnering with the originators of so many different social trends can have long-term benefits for brands.

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How should B2B content differ for Business and Technical Decision Maker?

Ambal's Amusings

We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? What determines the differences is the problem the content is addressing and the perspective of the person concerned with solving it.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]

ViewPoint

Jim has done an excellent job of differentiating between target segments that are good fits for ABM and larger target markets (or what Jim calls TAM or total available marketplace) that may require marketing that is more traditional. Less than 50 beds. 50-250 beds. 250-500 beds. More than 500 beds. Jim’s approach is absolutely on target.

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Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

But as older vendors revamp their interfaces, it will become harder for buyers to differentiate along those lines. This might lead vendors to highlight the structural differences in their campaign engines, which are ultimately more important for usability than the visual interface. So much for 2009.

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How R/GA’s Twitter Account Became the Best Follow in Marketing

Contently

In the same breath, though, marketers will sell you on the importance of a unique voice, of differentiating your company from all the other companies. I took over the R/GA account in 2009. Was it any different from the voice on your personal account? I could be referring to one of twenty-eight different instances.

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