Remove differences

Chris Koch

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Want proof that the C-suite is into social media? Here it is.

Chris Koch

And yet our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. Another surprise was that the big shots use all of the different social media tools pretty evenly.

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Why your marketing to CIOs may be irrelevant—and what to do about it

Chris Koch

That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. It means understanding different CIO roles, skills, aspirations, and business contexts. We began to see the CIO in more segmented way, with different drivers and motivations. Business Strategist. Tweet This Post.

Planning 100
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Why your marketing to CIOs may be irrelevant—and what to do about it

Chris Koch

That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. It means understanding different CIO roles, skills, aspirations, and business contexts. We began to see the CIO in more segmented way, with different drivers and motivations. Business Strategist.

Planning 100
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6 Freaky, Funny, and Scary Abilities of Computer Organisms

Chris Koch

But in 2009, EEG escaped from the lab and out into the wild, in the form of a an EEG device intended for gamers to levitate, Hans Solo-style, an object in a Star Wars simulation game using only their minds. Traditionally, that hasn’t been an issue because EEGs have been the exclusive domain of research labs and hospitals.