SmartBrief - Marketing

JANUARY 30, 2024

Many regions have different standards, though, and each country has its own schedule for progress toward the new digital world. DVB-T2, approved in 2009, increases bit rates and makes reception more robust compared to DVB-T, while DVB-I aims to pick up both internet and traditional TV services for a unified delivery.

Broadcasting 77

Broadcasting Television marketing Internet Marketing Distribution 77

Adobe Experience Cloud Blog

JANUARY 25, 2009

He recently turned the tables on me with seven questions of his own as part of his own interview series: Thought Leadership Interview #6: Miller Time: Marketo’s Jon Miller on Lead Generation and Management in 2009. What are the three trends you see emerging in 2009? Here are just a few excerpts: 1.

Demand Generation 48

Demand Generation Top of Funnel Demand Trends 48

Marketing Insider Group

DECEMBER 16, 2016

For the 101st episode of The Marketing Book Podcast I had a very entertaining interview with Scott Stratten, co-author with Alison Stratten of the new book “UnMarketing: Everything Has Changed and Nothing is Different.” This is the second edition of their 2009 bestseller “UnMarketing: Stop Marketing, Start Engaging.”

Marketing & Strategy 100

Marketing & Strategy Marketing Marketing Strategy 100

markempa

MAY 13, 2007

« How Lead Nurturing Improves Lead Generation ROI | Main | Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork » The Difference Between ROI and Marketing Accountability Whats the difference difference between ROI and marketing accountability?

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

Zoominfo

OCTOBER 18, 2022

But if you come into an established vertical and have a huge point of differentiation — a new paradigm in that category — then you’re going to need a different ratio and may want to invest more resources in demand creation and sales enablement.” We have a lot of different products at ZoomInfo,” Hanson says. “We

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Biznology

FEBRUARY 20, 2018

I have been writing pretty much every week about such things since 2009 and so there could be upwards of 468 different ways that I have discussed digital PR and marketing over the past 9 years. On February 14, 2009, I wrote New book: ‘Social Network Business Plan’ for Socialmedia.biz and we were off to the races.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Webbiquity

JULY 23, 2019

Video marketing started getting big back in 2009 and had really taken off by 2017. If you’ve decided to include video content into your content marketing strategy, here are the first steps for creating different types of business videos and incorporating video ads into your business marketing plan. Guest post by Roman Daneghyan.

Video Marketing 242

Video Marketing Business Work Management Marketing Management 242

Webbiquity

MAY 18, 2010

In short, to be valuable, analytics must be actionable ; they should provide hard data to clarify what you should keep doing, what you should stop doing, and what you should do differently. Web Analytics and Segmentation for Better Conversion Optimization by SEOmoz. Advanced Segments can help answer such questions.

Analytics 100

Analytics Tools Best Practices Adwords 100

Webbiquity

APRIL 29, 2010

Noting that “SEO for a WordPress blog is different than SEO for static websites, mainly because of the social nature of blogging technology,&# this post provides 16 excellent tips for optimizing a blog for search. Find the answers to these questions and more here in the best posts and articles about WordPress from last year.

Tools 100

Tools Tips SIC Best Practices 100

Adobe Experience Cloud Blog

OCTOBER 15, 2008

Do you know how much to spend on your B2B marketing budget in 2009? On slides 16-26, Michael also gives key benchmarks that are essential to help you plan your B2B marketing budget in 2009. (In How to allocate your budget across programs and headcount? Making marketing more relevant through sales enablement (slides 11-15).

Forecasting 48

Forecasting Advertising Benchmark CMO Budget Programs 48

Webbiquity

APRIL 14, 2010

Lee Munroe offers a helpful to-do list before launching a new website, taking care of tasks such as optimizing titles and meta tags, proofreading, checking the site in different browsers, double-checking all links and installing analytics. Fred Brown enumerates six differences between corporate websites and microsites (e.g.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Webbiquity

JANUARY 10, 2010

The ubiquitous Jon Rognerud lists 11 common mistakes made by small companies and those new to AdWords, such as duplicating search ads on Google’s content network (the ads need to be different due to the different context in which they are seen), using too many keywords, sending visitors to your home page, and not properly testing ads.

Adwords 100

Adwords Tips PPC Tactics 100

Zoominfo

JUNE 30, 2019

Instead, they recycled topics they’re already familiar with and distributed them in a different format, using different channels. That’s right, in 2009 Brian Halligan and Dharmesh Shah literally wrote the book on inbound marketing—titled, Inbound Marketing: Get Found Using Google, Social Media, and Blogs.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Onalytica B2B

MARCH 15, 2018

I started blogging around 2009 to support a different web business and discovered that I really enjoyed writing. Bio: Mike is an award-winning blogger, speaker, and author at The Social Media Hat , and Brand Evangelist at Agorapulse where he strengthens relationships with social media educators, influencers and agencies.

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

The Effective Marketer

JANUARY 7, 2011

A similar question was posted on Quora and elicited a number of different but very interesting responses. Big companies and small companies have different needs, and so their briefs are also formatted differently. It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing.

Creativity 100

Creativity Planning Work Management Marketing Management 100

Contently

JULY 27, 2021

” Mint became one of content marketing’s first rags-to-riches story when Intuit acquired the company for $170 million in 2009, in large part because of how the blog had helped them establish a strong brand, acquire users, and earn their brand loyalty. Then, seemingly before the ink dried on the deal, everyone started copying Mint.

Brand Identity 124

Brand Identity Branding Content Education 124

Zoominfo

AUGUST 12, 2018

Instead, their team recycled topics they’re already familiar with and distributed them in a different format, using different channels. That’s right, Hubspot founders Brian Halligan and Dharmesh Shah wrote the book on inbound marketing in 2009 titled, Inbound Marketing: Get Found Using Google, Social Media, and Blogs.

Creativity 130

Creativity Examples B2B Marketing Work Management 130

Ambal's Amusings

AUGUST 27, 2010

We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? What determines the differences is the problem the content is addressing and the perspective of the person concerned with solving it.

Work Management 100

Work Management Marketing Management B2B Business 100

Webbiquity

APRIL 5, 2010

Valeria Maltoni makes the case that “There is opportunity…for PR and media to step up their game and go from begging for to earning attention (because) both groups worry about circulation, in different ways,&# and then provides guidance on how to get more PR coverage in the crowded online news space.

PR 100

PR Blogger Outreach Best Practices 100

Webbiquity

JANUARY 10, 2010

The study authors admit that because they focused on meta search engine DogPile, the figures may be different for other search engines (such as Google, maybe?).

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Adobe Experience Cloud Blog

FEBRUARY 11, 2013

by Jon Miller The other day, I asked the following question: How would you define the difference between thought leadership and content marketing? — jonmiller It’s like the difference between Apples and Oats. What is the Difference Between Thought Leadership and Content Marketing? Jon Miller (@jonmiller) February 7, 2013.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Top of Funnel Content Marketing 48

The Effective Marketer

SEPTEMBER 29, 2010

Success can be based on a number of different factors and it also varies based on who you talk to, after all, we all have different objectives (personal and professional). Amount of sales or deals closed? If you answered “it depends&# , then you’re thinking smart. Now let’s go one step further.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

Salesforce Marketing Cloud

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%.

Generation 98

Generation Burn Rate Case Studies Work Management 98

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Biznology

MARCH 5, 2020

We haven’t seen a pandemic since the avian flu in 2009. Companies should assign people to monitor happenings in different time zones. Meet regularly, and often, with your team (probably daily, at this point) to update each other and discuss the next day, week, month. This is a new crisis. Think globally.

Tips 118

Tips Work Management Consulting Paid Search Agency 118

Moz

MAY 13, 2019

That's more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day. Unfortunately, we don't have confirmed data for 2014-2015 (if you know differently, please let me know in the comments). The difference from 2015 to 2017, however, is clearly significant.

Google 69

Google Verticals Click Rate Eye-Tracking 69

KoMarketing Associates

NOVEMBER 8, 2016

In China, however, it’s a different story. Launched in 2009, there are dozens of analytics reports that you can create and view on Baidu Analytics. By setting up different conversions, you can evaluate how these activities fulfill your goals. There are many different types of reports available through Baidu Analytics.

Analytics 203

Analytics Marketing Analytics Tools PPC Ad Frequency 203

Customer Experience Matrix

APRIL 15, 2012

This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?” I found five relevant studies dating back to 2009. But it does distinguish gross opens from unique opens, which are significantly different. I’d question its relevance to the U.S.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

B2B Marketing Directions

JUNE 4, 2022

Source: Amazon "Starting on June 24, 2009, everything that once worked in marketing, stopped. According to Sweezey, June 24, 2009 was the day when ". What we do, how we do it, and who does it were transformed forever." Emphasis in original) What's In the Book The Context Marketing Revolution is organized in three major parts.

Paid Search Agency 52

Paid Search Agency Buyer Personas Distribution Trigger Marketing 52

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. If I decided to spend the money for MarketingSherpa’s Email Marketing Benchmark Guide their benchmark open rate would probably be different. from your boss.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

MAY 18, 2010

After interviewing many marketers for different positions at my company and meeting marketing professionals regularly at events, I came to the conclusion that there are two types of marketers: Passionate Marketers Job Marketers The first group is comprised of those that, as the name suggests, have a real passion for marketing.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Brandpoint

SEPTEMBER 10, 2018

Jay Tandan began working at Ben & Jerry’s in 2009 as a shift lead, then as a social mission intern, and then worked his way into marketing in 2013. You’ve been with Ben & Jerry’s since 2009 and have worked in many different roles. Now, as U.S.

Phishing 100

Phishing Brand Identity Branding Work Management 100

Heinz Marketing

APRIL 7, 2020

I was lucky enough to have a front row seat of the train wreck that was WAMU during the Great Recession of 2007-2009. To be certain, leadership during a crisis looks different than leadership in good times. Everything is different, not only are kids home all day, but everyone has a new routine. It was an awful, scary time.

Thought Leadership 98

Thought Leadership Business Work Management Marketing Management 98

The Effective Marketer

AUGUST 30, 2010

You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Digilant

OCTOBER 4, 2023

Before we dive into the different facets of programmatic, it’s helpful to look at the last decade or understand how programmatic quickly climbed up the ladder of digital advertising to become a preferred tactic amongst advertisers. Advertisers now buy media across a vast range of different sites. And it only grows more complex.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Sprout Social

JUNE 29, 2023

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. Engaging and partnering with the originators of so many different social trends can have long-term benefits for brands.

Content 109

Content Advertising Agencies Social Media Webinar Metrics 109

The Effective Marketer

FEBRUARY 7, 2011

Oh, but note that the cost involves “audience generation programs, to produce and promote a webcast”, so you have to add your email marketing costs (again, different platforms will charge differently) and any additional method you typically use to get people to register and attend. United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100