The Marketing Book Podcast: “The Negativity Fast” by Anthony Iannarino
The Forward Observer
NOVEMBER 17, 2023
Everest had better wifi than his home in Columbus, Ohio).
Best of 2009: SEO Tips and Tactics, Part 2
Webbiquity
JANUARY 19, 2010
Find the answers to these questions and many others here in more of the best SEO articles and blog posts from 2009. In this long and detailed post, Peter Da Vanzo covers a tremendous amount of ground, from eye-tracking studies and understanding search demographics to recognizing commercial intent in searches and analytics.
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Best Search Engine Marketing Tips of 2009, Part 2
Webbiquity
APRIL 7, 2010
How can you use demographic and geographic targeting to improve results? Better Targeting = Better Leads — Demographics for SMBs by Search Engine Watch. Carrie Hill explains how to use demographic targeting tools from AdWords, MSN AdCenter and Yahoo to increase conversion rates for b2c search marketing programs.
How Vevo used original content and nostalgia to bridge the pandemic video shortfall
Martech
AUGUST 3, 2021
Vevo was created in 2009 through a partnership between two of the world’s largest record companies, Sony Entertainment and Universal Music Group. And it had a vast trove of older videos which it smartly packaged into content sets aimed at particular demographics. Many videos, many views.
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Programmatic Advertising Glossary & Brief History
Digilant
OCTOBER 4, 2023
However, most simply put, in 2009, we saw the first use of real-time-bidding (RTB). This way of buying and selling ads in an open exchange allowed advertisers to bid on specific consumer personas, such as demographic or device type. And it only grows more complex. This entire process happens within one-tenth of a second.
How to Leverage Baidu Analytics to Grow Your Digital Presence in China
KoMarketing Associates
NOVEMBER 8, 2016
Launched in 2009, there are dozens of analytics reports that you can create and view on Baidu Analytics. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). Baidu Analytics is a free tool for tracking and reporting traffic data of users visiting your site. Audience Insight Report.
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What is In-Game Advertising, and Why Should Your Company Care?
Bluetext
OCTOBER 14, 2022
For example in 2009, Microsoft promoted Bing in a series of games, including NBA 2K10 and DJ Hero. Let’s quickly deep-dive into some of the options, and take a look at some of the games that reach wide demographics. . Video In-Game Advertising. Candy Crush Saga. Words With Friends .
The Absolute Guide to B2B Advertising on Quora
Oktopost
JANUARY 13, 2020
Launched in 2009, Quora has emerged as a viable platform for delving beyond surface-level information and trading in substantive analysis and discussion from actual thought leaders. Demographics lean male—the gender ratio is about 55/45%. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.
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120 Looking Back at 100: Top 10 Posts on the Webbiquity Blog (So Far)
Webbiquity
JULY 6, 2010
Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009. Best Social Media Stats and Market Research of 2009. Wondering how the demographics of Twitter, LinkedIn and Facebook users compare? It’s heartening to know that as a data junky, I’m not alone. Stumble upon something good? Tweet This!
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Measuring the Success of Your Rebrand
Walker Sands
FEBRUARY 23, 2023
A Tale of Two Rebrands First, let’s analyze Tropicana’s 2009 packaging rebrand. To track the success of this tactic in relation to the goal, the team watched for an increase in website views and clicks among diverse audience demographics. Establishing well-defined goals can make or break your rebrand.
The 6 Most Important Social Media Trends of 2017
Contently
APRIL 19, 2017
Now, platforms across the space are being colonized by older demographics. That may seem obvious, but in 2009, only 46 percent of online adults used social media, according to Pew Research. Social isn’t just for millennials anymore. Social media used to just be a playground for the young, wild, and free.
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New Infographic: B2B Lead Generation & Content Marketing Trends
NuSpark Consulting
MARCH 17, 2012
The research was comprehensive; and all had varying respondent demographics. The Buyersphere Project: How Business Buys From Business, Gord Hotchkiss, Enquiro, 2009. B2B Content Marketing Trends, B2B Technology Marketing Community on LinkedIn , Holger Schulze. The State of Content Marketing, Outbrain. Here’s the Infographic.
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How to maximize sales during the world’s largest shopping event – Singles’ Day
DotDigital
OCTOBER 4, 2021
Started by Alibaba in 2009, Singles’ Day was aimed at young singles in China to treat themselves to gifts. recall the end of the First World War and to honor military veterans – keep that in mind as you schedule your Singles’ Day campaigns across various demographics. September 9: 9.9 Super Shopping Day October 10: 10.10
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Video Reward Ads: A Game Changer for Digital Marketing
Digilant
MARCH 3, 2022
That offers potential for advertisers in various industries seeking different demographics’ attention. The Media Rating Council is working with the Interactive Advertising Bureau and industry to update the 2009 In-Game Advertising Measurement Guidelines , as in-game advertising has evolved significantly over the past 13 years.
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B2B Lead Generation Blog: B2B Marketing and lead generation via Social networking
markempa
AUGUST 29, 2007
But I’ve heard the audience demographic of the Facebook is now moving from being focused on college kids to becoming a place for adults. But I’ve heard the audience demographic of the Facebook is now moving from being focused on college kids to becoming a place for adults.
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What is Programmatic Digital Advertising?
Digilant
JANUARY 12, 2021
However, most simply put, in 2009, we saw the first use of real-time-bidding (RTB). This way of buying and selling ads in an open exchange allowed advertisers to bid on specific consumer personas, such as demographic or device type. The Birth of Real-Time Bidding. RTB allowed for the first big wave of programmatic advertising.
Dreamforce 2009: Using Lead Nurturing and Scoring to Deliver More and Higher-Quality Sales Leads
Adobe Experience Cloud Blog
NOVEMBER 29, 2009
Integration of nurturing demographic profiles. Lead scoring by both demographic and behavior metrics. She then discussed lead scoring, sharing samples of her scoring (see demographic scoring example to the right) and saying that when creating a lead scoring program you should: Check in with Sales – do they agree?
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Tracking Video Music Trends: How to Stay Current
Vidyard
DECEMBER 14, 2015
Demographics – Knowing your audience is essential! For instance, a demographic in their 30s or 40s won’t necessarily be plugged into today’s newest top 40 sounds. NYC based company ‘Next Big Sound’ launched in 2009 and they currently lead the charge in analytics tracking of artists all over the planet. Next Big Sound.
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Guest Post: Best Practices in Marketing Automation
LeadSloth
OCTOBER 26, 2010
Segment your database by demographics, such as: industry, job titles, or product/service interest shown. In 2009, Lisa was recognized as one of the top five “Most Influential People” in sales lead management. Below are some of the best practices we have found within our customer base that helped drive success with marketing automation.
Video for Financial Services: Banking and Beyond
Vidyard
JULY 4, 2019
In recent years, FinServ organizations have started to embrace digital transformation, providing tools and platforms (such as digital banking and support chat) that enable customers to perform finance management tasks more efficiently while catering to a younger demographic.
Creating Relevant B2B Marketing Content: Walk the Talk
Industrial Marketing Today
JUNE 19, 2010
Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. And they use different sources to get their information. The chart below from a research study done by Forrester illustrates this point very clearly.
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Facebook Ads Library- What it is and how to use it
Valasys
DECEMBER 5, 2022
2008 to 2009 – Facebook established engagement ads and also starts to offer advanced ad targeting. . Demographics such as age, gender, location, etc. . It basically comprised of business pages and the insights tool. 2012 – By now, it had over 1 billion users. It introduced promotion posts, mobile ads, etc. .
High-Performance Email Marketing for Attracting and Engaging.
Industrial Marketing Today
OCTOBER 2, 2010
Go beyond the high-level demographics of SIC/NAICS codes and company size. Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months.
Content Auditing and Mapping it to the Industrial Buy Cycle
Industrial Marketing Today
SEPTEMBER 3, 2010
They are: Buyer Personas – deep insights on the people who buy your products and services Buying Process – the steps buyers go through to acquire your products and services Buyer personas go a lot deeper than just demographics. And in a complex industrial buy cycle, things can get well…complicated.
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Video for Financial Services: Banking and Beyond
Vidyard
JULY 9, 2019
In recent years, FinServ organizations have started to embrace digital transformation, providing tools and platforms (such as digital banking and support chat) that enable customers to perform finance management tasks more efficiently while catering to a younger demographic.
B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs
markempa
MARCH 30, 2007
Lists should include basic demographic data. These lists include all of the demographic data typically needed, and have extended contact information. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Some lists, intended for direct mail, do not include phone numbers or contacts.
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120 Holiday Greetings from Marketo, in Verse
Adobe Experience Cloud Blog
DECEMBER 17, 2009
For social media, in 2009, you learned how to tweet, in 2010 integrated social marketing makes you hard to beat. Drip campaigns in 2009 were all the rage, but in 2010 lead lifecycle management will make you a sage. While demographic scoring is a good place to start, behavioral and social scoring you should take to heart.
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B2B Lead Generation Blog: 10 Lead Generation (Prospecting) Tips for Sales People
markempa
MAY 21, 2007
What are their attributes and demographics? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.
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How Lack of Marketing Content Can Derail Your Website Redesign Project
Industrial Marketing Today
JUNE 3, 2010
I mean dig deeper than just the demographics like company size, job title, SIC code etc. It is our job then as marketers to massage it and add some sizzle in order to persuade the reader to take a desired action. Don’t be persona non grata – take the time to really understand the persona of the target audience.
Webinar Replay: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue
markempa
OCTOBER 21, 2011
8:20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011. Incorporate demographics and behavior in lead scoring. Watch this webinar to learn the strategy that will transform leads into revenue as efficiently and effectively as possible. View Slides on Slideshare. Use these timestamps to jump to key points fast.
Mac or PC? A Brief History of Apple & Microsoft’s Ad War
Hubspot
JANUARY 9, 2015
That particular campaign ended in 2009 after a total of 66 ads. PC play began with ads like this, which show PC users aren''t just people like the older, out-of-touch PC guy from Apple''s commercials -- they''re actually from a wide diversity of demographics, backgrounds, and locations around the world. May 2009: Apple, "Elimination".
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Do Psychographics work in B2B Marketing & Sales?
Online Marketing Institute
MAY 24, 2009
skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. How to determine Lifetime Customer Value ► May ( 4 ) How do you measure Marketing ROI?
The CMO’s Guide to Chinese Social Media Marketing
Content Standard
DECEMBER 12, 2018
Launched in 2009, Weibo has become one of the most prominent sources of news for China; usage is increasing at more than 20% year-on-year. It had seven million daily active users just one month after launch, more than 300 Chinese celebrities among them, and the demographics skew to young, tech savvy, and affluent females.
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2 Mistakes that Cause Content Syndication to Fail
Online Marketing Institute
NOVEMBER 4, 2010
Furthermore, we’re usually able to filter leads on criteria such as geography and company size, so that every lead the client pays for meets that client’s minimum demographic profile. At our agency, the programs we negotiate for our clients are almost all performance-based, that is: they guarantee a minimum number of leads at a fixed cost.
What is Customer Lifetime Value (CLV)? Definition, Calculation, Model, Benchmarks, and Examples!
Martech Advisor
DECEMBER 6, 2019
For example, did you know that Facebook turned profitable in 2009? If marketing and sales campaigns are developed invariant of the market demographics, customer base and without consideration for microeconomic financial milestones, the campaign would invariably end up being a dud. Tailor-made customer programs. Cohort CLV analysis.
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B2B Marketers Have Little Social Media Engagement
Online Marketing Institute
NOVEMBER 8, 2010
Related topics: Online Networks , New Tech , Media Department , PR , Promotions , Online , Research , Measurement/Analytics , Integrated/Cross-Media/Convergence , Branding , Blogs , Interactive , Business-to-Business , Campaigns of Note , E-Commerce , Demographics , Direct , Share May 28-10 Related Stories Marketers Plan 2010 Increases in Social Media, (..)
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 14, 2010
If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Just knowing an address/ID and a few demographics isn’t enough. All rights reserved.
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Interactive Content Is Saving Financial Services Marketing
Content Standard
SEPTEMBER 11, 2017
Though it started as a small web app, Mint’s growth since being acquired by Intuit in 2009 has resulted in more than ten million unique users today. If I wanted to design a lead gen form for either company, I might be lucky to get some general demographic information and maybe a handful of specific questions from people for free.
Enterprise Social Networking Platforms: Think Amazon, Not Facebook
Biznology
APRIL 22, 2013
Inc.com profiled Bezos in its Great Leader Series back in 2009, and the excerpt below gives us a glimpse of that strategy and its results: After inviting 300 friends and acquaintances to test his creation, Bezos took the site live and, within a month, the company had sold books in all 50 states and in 45 countries.
Targeted Automobile Advertising Could Be the Next PPC Milestone
QuanticMind
NOVEMBER 28, 2018
And despite a radio industry in flux, that statistic has only declined about 2 percent since 2009. In general, radio ads are designed to target massive audiences running a wide range of demographics. Data also gathered from automobiles is perhaps more accurate — and thus more valuable — than many other types of data.
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The 17 Best Advertisements of All Time
Hubspot
APRIL 1, 2018
Describe your ad's audience using demographics and psychographics. Year in Search began in 2009 as "Zeitgeist," a written report of the public's most common Google searches over the previous 12 months. In fact, some of us might not have even been alive when these campaigns first aired. How to Create an Advertisement.
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101 Everybody Loves Zombies? How the Undead Helped Build a Burger Empire
Hubspot
OCTOBER 24, 2014
This was 2009, so by the time we opened it looked like we were riding on The Walking Dead thing, but the idea started before it ever came out. Does it serve a different demographic for Des Moines? We thought it''d be a kitschy fun place for the cool, young demographic to hang out in. So the zombie idea came from George.
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Integrating Email and Social Media with Flowtown | Email Marketing.
Convince & Convert
FEBRUARY 10, 2010
We've also found that event planners use Flowtown to can get a quick and accurate snapshot re: demographics for their sponsors. link] ethan Hi Jay, Thank you for the review. that you're pumped about Flowtown As you alluded, got some really wicked add-ons / features coming out soon, so stay tuned! All rights reserved.
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127 What made the Digital Marketing World-Go-Round? 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference
Adobe Experience Cloud Blog
SEPTEMBER 17, 2009
Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks.
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