The ROI Guy

NOVEMBER 29, 2010

According to SiriusDecision buyer studies, the most favored sources of content during the early stages of b-to-b decision-making are: White papers (64.4%); Peer referrals (51.1%); Webinars (48.9%); Trials or demos (42.2%); Analyst reports (37.8%). In later stages of the sales cycle, analyst reports and peer referrals reign supreme.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Buzz Marketing for Technology

JUNE 27, 2008

New Top-Level Domains Expected in 2009. Customer Case Study: 156 Percent ROI with HP. 2008 Annual Google Communications Intelligence Report. MySpace Opens Up Data Portability Initiative. IBM Using Chocolate to Capture African Market. Glo Gateway Extends Roaming Services. Wall Street Beat: Oracle, RIM Caution Weighs on Tech.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Inbox Insight

JANUARY 20, 2020

So how do you measure success and ROI across your ABM operation? Insights from our Account-Based Marketing Research Report shows 83% of marketers are using lookalike strategies based on already qualified accounts, but how do you determine what an ideal account looks like? Have they seen them in action?

Account Based Marketing 67

Account Based Marketing Ideal Customer Profiles Sales Qualified Leads Top of Funnel 67

EveryoneSocial

JANUARY 6, 2019

Social media does not provide much ROI, it’s just about brand exposure.”. Look at what impact your social posts or social ads have on specific goals, whether content downloads, demos, free trials, etc. “We Research reports. in 2009 when this question was first asked (via Forbes ). What to share: Blog posts. Industry news.

Social Media 80

Social Media Media Marketing Budget Creation CAN-SPAM 80

Convince & Convert

SEPTEMBER 21, 2010

How frequently will you need to create reports or check the filters? Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider. Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider.

Social Media 155

Social Media Media Paid Content Work Management 155

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Keeping a Closer Eye on Content ROI – CMO Council. Offer demos or low-cost or free needs assessments. B2B Lead Generation Benchmark Study 2009. By Joe Pulizzi and Newt Barrett. MarketingSherpa. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

B2B Marketing Zone Posts

APRIL 5, 2010

Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010 Summary: some published examples of “hard&# ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

SnapApp

APRIL 25, 2018

Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. . . . Each year, I write/market this report which features insights from over 100,000 developers. Directly tying ROI to specific content, particularly for top of the funnel content. Rachel Ferrigno.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. Each year, I write/market this report which features insights from over 100,000 developers. Directly tying ROI to specific content, particularly for top of the funnel content. Rachel Ferrigno.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

JULY 31, 2009

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. The topic is ROI measurement of Marketing initiatives. Report: Companies Should Organize For Social Media in a "Hub and Spoke" model European Social Media Marketing? We all know the obvious outcome.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

MARCH 16, 2010

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). But, new data from Compete.com shows a clear stagnation in Twitter’s runaway growth. Since then,023% of all Tweets include location data, according to Sysomos.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Martech Advisor

OCTOBER 14, 2019

Higher conversions and better campaign ROI. This is not news, even back in 2015, a report published in ARC Journals, showed that 69% of surveyed customers ‘strongly agreed’ on the strong correlation between their retention and their satisfactory experience with the brand / company. nillion in 2021.

Work Management 92

Work Management Marketing Management Design Examples 92

Webbiquity

NOVEMBER 28, 2011

Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. 48% of Twitter users say they rarely or never check Twitter.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100