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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

However, investors today expect to see sophisticated user-attraction models and established growth trajectories from even seed-stage startups , making lead generation mission-critical for businesses hoping to secure additional investment. There are essentially two competing schools of thought among B2B marketers. The good news?

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

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10 Ways to Optimize Your Lead Conversion Rate

markempa

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. The more you can humanize your lead follow-up the better.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” A white paper would fit the bill nicely here.

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Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

I am referring to updating, maintaining and sometimes marketing their industrial websites. My opinion is somewhat biased because I am an industrial and B2B marketing consultant. I make my living providing marketing services including designing and marketing industrial websites. Is that a good thing?

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

I’m sure you’ve read many times that engineers hate marketing/marketers and they want only the facts. Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials.

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

How should marketers leverage content? Which content should be gated to genereate leads? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. In my opinion, all content should accomplish either lead generation or play a role in creating momentum toward purchase.