| |  2009 + Demo + Lead Generation + Marketing Lead | 13 articles |
| Page 1 of 1 | Previous | Next | INDUSTRIAL MARKETING TODAY SEPTEMBER 20, 2010  B2B Lead Generation Using a Business Blog Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. Resources | ANYTHING GOES MARKETING NOVEMBER 16, 2008  The Recession is Here - Time to Become an Eco-Marketer When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) Although I'm a big supporter of environmental issues and started my career running an environmental organization , I would like to focus on eco-marketing in terms of demand creation. Create marketing campaigns that can be reused. | | | | | |
| CONNECT THE DOCS APRIL 29, 2010  The Content Marketing Question: To Gate or Not To Gate? How should marketers leverage content? Which content should be gated to genereate leads? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Marketo's Modern B2B Marketing. | LOOPFUSE JULY 14, 2010 Why APIs Matter Why APIs Matter July 14th, 2010 by Tom Elrod One of the primary functions of a Marketing Automation system is to automate tasks that would otherwise be a manual process, just as the name itself would imply. Using application programming interfaces (APIs) to integrate with internal systems can also help automate systems running outside the Marketing Automation system as well. Not only does LoopFuse allow for inbound webservice calls, but users can utilize outbound webservice calls within their lead nurturing programs. You can skip to the end and leave a response. | INDUSTRIAL MARKETING TODAY MAY 5, 2010  Using Content to Move Prospects Forward in the Sales Cycle Home Marketing Matters About Contact B2B Marketing Store Company Website Using Content to Move Prospects Forward in the Sales Cycle by Achinta Mitra on May 5, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Sales Strategies We often think of online content as the text on a web or blog page. | INDUSTRIAL MARKETING TODAY JULY 23, 2010  5 Rules of Website Redesign for Engaging Engineers and Industrial. m sure you’ve read many times that engineers hate marketing/marketers and they want only the facts. Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Creates Content Marketing With Lasting Impact ). And yes, it does cost money. | | | | | | | |
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 Successful Industrial Websites Require Part DiY and Part.
Home Marketing Matters About Contact B2B Marketing Store Company Website Successful Industrial Websites Require Part DiY and Part Professional Help by Achinta Mitra on June 15, 2010 in Industrial Websites , Website Design & Development One trend that I have noticed lately with my industrial and engineering clients is that they want to take more of the work in-house. am referring to updating, maintaining and sometimes marketing their industrial websites. My opinion is somewhat biased because I am an industrial and B2B marketing consultant. Is that a good thing? MORE >> -
DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009 B2B Lead Management Market Heats Up
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. Lead farming? The good news? MORE >> -
LOOPFUSE | TUESDAY, APRIL 13, 2010 Q&A with Laura Ramos – Part 3: Implementation & Keys to Success
Dwyer: Who should be involved in the implementation of the Lead Management Automation platform? Ramos: Lead management automation should include marketing and sales as equal partners in the requirements gathering, selection, and implementation process. Marketing and sales folks shouldn’t have to take on the burden of understanding the existing technical infrastructure and the “what’s needed” to make marketing automation work. emphasize that marketing and sales must share joint responsibility – an idea that many marketing folks may bristle over. MORE >> -
LOOPFUSE | WEDNESDAY, MAY 26, 2010 Oracle acquires a million lines of code
Dwyer: Who should be involved in the implementation of the Lead Management Automation platform? Ramos: Lead management automation should include marketing and sales as equal partners in the requirements gathering, selection, and implementation process. Marketing and sales folks shouldn’t have to take on the burden of understanding the existing technical infrastructure and the “what’s needed” to make marketing automation work. emphasize that marketing and sales must share joint responsibility – an idea that many marketing folks may bristle over. MORE >> -
B2BMARKETINGSMARTS | MONDAY, OCTOBER 19, 2009  Content by any other name would smell as sweet.
The conclusion from both of these posts is that getting the edge in B2B marketing today is all about content. As a direct response marketer, I’m pleased to see that the rest of the world has finally discovered what the direct response marketing community has known for about 100 years. That is that giving someone something of value to their business in exchange for making contact with you is the most effective way to generate qualified leads – or, as it is now called, “ generate demand.&#. 20 Formats to Consider.&#. MORE >>
- ClickInsights: How can B2B marketers use content effectively for demand generation? CONNECT THE DOCS | THURSDAY, AUGUST 27, 2009
- Are You Ready for Marketing Automation? MARKETING GENIUS BLOG | TUESDAY, JULY 21, 2009
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