Zoominfo

OCTOBER 18, 2022

However, investors today expect to see sophisticated user-attraction models and established growth trajectories from even seed-stage startups , making lead generation mission-critical for businesses hoping to secure additional investment. The good news? There are essentially two competing schools of thought among B2B marketers.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Recycle: By recycling leads that are in your sales and marketing funnel you will get the most out of your marketing investments. Recycle your "inactive leads".

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Ambal's Amusings

APRIL 29, 2010

Lead generation requires that a prospect become motivated enough to fill out a form and give you at least some information about themselves. In my opinion, all content should accomplish either lead generation or play a role in creating momentum toward purchase. Enter into your information product funnel.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Hubspot

OCTOBER 28, 2010

What is not so readily apparent is the almost 26% increase in the challenge (2010 to 2009) of getting MORE leads into the pipeline. And, adding to that large year-over-year increase is a 33% upward tick for the "competing in lead generation across multiple media" selection. More - and Better Quality - Leads, Please.

Lead Scoring 28

Lead Scoring Lead Ranking B2B Marketing Marketing Budget 28

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . Directly tying ROI to specific content, particularly for top of the funnel content. Rachel Ferrigno. Tracey Wallace.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hubspot

DECEMBER 16, 2014

The early success of HubSpot''s lead generation playbook can be attributed to this single asset and opt-in strategy. Phase 1 (2007-2009): Starting With a Simple Lead Gen Playbook. Lesson Learned #2: Lead generation doesn''t have to be complex. Phase 2 (2009-2010): Segmentation, Nurturing, and New Formats.

Top of Funnel 28

Top of Funnel Hubspot Webinar Metrics Email Marketing 28