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The best pharma event management companies in 2023

SpotMe Blog

With 10 out of the 20 leading life science companies in our customer database, we’ve worked with 80+ pharma event management companies. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. You are probably lucky enough to have a great event management team that delivers exceptional events.

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Which content should be gated to genereate leads? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Talk about it on Twitter, FB or LinkedIn.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Blog Start with a Lead Twitter BrianJCarroll.

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30 Women Shaping B2B Tech Marketing

SnapApp

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . D rift | Content Strategy Team Lead. . Today, she’s the Content Strategy Team Lead at Drift. . Sonja Jacob. Sophia Le.

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30 Women Shaping B2B Tech Marketing

SnapApp

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. D rift | Content Strategy Team Lead. Today, she’s the Content Strategy Team Lead at Drift. Sonja Jacob. Sophia Le.

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Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. Just think, off to the scene of some speech by a senior executive, a product demo, major event that your company is sponsoring and you whip out a camera, throw up your antenna and upload a live feed. Best Practice (56).

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What is Customer Experience (CX)? Definition, Design, Management, Trends and Examples!

Martech Advisor

Orchestrated and managed experiences lead to an improved buying experience throughout the journey - which in turn leads to higher conversions and customer acquisition through both physical and digital points of sale. Remember Apple’s ‘Get a Mac’ campaign from 2005-2009?