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B2B Lead Generation Blog: Marketing to Small-Medium Businesses Via IT Consultants & Resellers

markempa

Here are just a few of the Marketing Tips in the article: Give them "meaty" marketing messages Teleprospecting works - if its done well Invite consultants to demos at trade shows Webinars are key for consultants and VARs Heres a few points that arent in the article: Resellers and IT consultants are unique - treat them that way.

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! When I work with clients to plan out their content strategies, everyone seems to know they need online content, but very few professionals have clearly defined the goals for each channel. B2B Lead Generation Benchmark Study 2009. Ardath Albee's Tip.

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Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Which industry segments are most actively discussed in social media? We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. What are the latest trends in search?

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B2B Lead Management Market Heats Up

Online Marketing Institute

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. 4) Online portals – I know, this is a broad category. And say 'hi' to Rob and the rest of the Bulldog folks for me.)

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine?