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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I’m sure I forgot a few. Feel free to chime in if I did.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.

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Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller

Heinz Marketing

” and our guest is Jon Miller , CMO at Demandbase. ” To Engagio, to Demandbase. Matt: Talking today on Sales Pipeline Radio with Jon Miller, who is the co-founder of Marketo, the founder of Engagio, and now leading sales, marketing, go-to-market at Demandbase. What’s Next?! I ask Jon how do we get beyond ABM?

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The 2010 marketing technology proto-landscape did consolidate by 61%

chiefmartech

The 2011 marketing technology landscape was my first attempt at organizing vendors in the martech space. .” I find some wry amusement in showing this progression and labeling it as A Brief History of Marketing Technology Consolidation : But a raw count doesn’t tell the full story of what’s actually happened.