The Point

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Top 5 Lead Management Excuses (with Poll)

The Point

According to a recent industry survey by Demand Gen Report , fewer than 10 percent of marketing executives who responded have automated lead nurturing strategies and processes in place. Furthermore, only 15% of those same respondents planned to deploy or expand their lead management initiatives in 2009.

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Citrix Email Campaign Crashes on Takeoff

The Point

First, there’s the leading candidate for Most Frequently Used Email Opening of 2009: “In these challenging economic times …”. Surely, there are meetings that demand an in-person presence, and those that don’t. Seriously though. Is there a gray area in the middle I don’t know about? Surely this isn’t news, right?