Directive Agency

MARCH 27, 2017

B2B marketers are in an industry that is always changing and growing, expanding and updating with new trends and information. None of the knowledge about marketing is ever static, meaning that there is always someone in the field compiling all this new information into a consolidated source. UnMarketing: Stop Marketing.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

SEPTEMBER 14, 2010

Leaving the etiquette alone for now, our focus is how marketers need to approach our targets. However, for marketers, a social media address is insufficient to manage that channel. trying to get at information, oops scratch that b. then getting the information out. I have seen this part kill a.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. I think using the information in tandem would be great to add to social media strategies.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Customer Experience Matrix

JULY 28, 2009

Although one channel object cannot be shared across campaigns, the objects are built with offers and marketing contents (such as a specific email template) that are themselves reusable. Entiera currently uses Exact Target as its email partner, although it could work with others. This is an impressive set of features.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Online Marketing Institute

JULY 31, 2009

The reality is that identifying high profile score leads is relatively easy -- do a search in Hoover's or D&B and get the C-level execs at your target companies. Bottomline: I'd be interested to see quantitative research on this, but the anecdotal information, in my mind, suggests the correlation is strong. Start dialing.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

Companies bought into becoming more customer centric will naturally migrate to processes that nurture markets and target audiences vs the old one and done model - mostly because they have an org structure (and "right" marketing folks) focused on how best to find and penetrate their best target markets.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40