Onalytica B2B

JANUARY 8, 2019

Brian Hansford – VP of Marketing Performance at Heinz Marketing. Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. Bio: I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years. Location: Redmond, WA USA.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Customer Experience Matrix

JANUARY 31, 2010

Rather, it has conceded the lower tiers of business marketing to simpler systems and aimed Marketing Studio at marketers who need greater sophistication and will accept higher cost and complexity to get it. For more on vendor classifications, see my list of demand generation vendors from last November.)

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I’m sure this post will generate its fair share of comments, outrage, and controversy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Directive Agency

MARCH 27, 2017

UnMarketing: Stop Marketing. Another social media book that focuses on building close customer relationships makes the list with Scott Stratten’s 2009 publication, UnMarketing. The Fundamentals of Business to Business Sales and Marketing by John M. Business to Business Marketing: A Step By Step Guide by Ray Wright.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

Convince & Convert

SEPTEMBER 14, 2010

But unless it’s a very enlightened company, the “generation of product improvement ideas&# alone is not a very compelling “give me budget dollars to work on this program&# argument – at least not over the long term. And of course product improvement ideas are important. All rights reserved.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

JULY 31, 2012

Lead Generation. Sales & Marketing. --> Bloggers. --> Resources. 2009 Eddie and Ozzie Awards Winners. Database Marketing. Reader Service and Lead Generation. Audience Development. Assn/Non-Profit. B2B: Business Media. City & Regionals. CMS Insights. Consumer Media. Design & Production. Digital Editions.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. 16% of consumers drove 80% of the impressions. I'm flattered and accept.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147