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ClickDigest: Weekly Round-Up: 16-Oct-2009

Ambal's Amusings

He has highlighted how important it is to captivate customers with eye catching home pages that have examples. Wikipedia defines Experiential Marketing as the art of creating an experience where the result is an emotional connection to a person, brand, product or idea." ClickDigest : Weekly Round-Up : 9-Oct-2009.

Wikipedia 100
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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Consider writing a Wikipedia page about yourself.

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What's the Future of Women in Martech? Hear From 7 Leading Female Professionals

Martech Advisor

On the one hand, the marketing space is known for hiring women, especially in customer-facing roles. And Wikipedia also reports that men working in STEM earn $36.34 Cutting-edge martech platforms will help gather and analyze customer feedback in large volumes, transforming how companies position their products.

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B2B Marketers Should Take Another Look at E-Commerce

Biznology

Photo credit: Wikipedia. But with the new functionality now available, just about any business marketer can find ways to reduce selling expense and attract new customers by integrating e-commerce into their go-to-market strategies. Here are some tips: Review your customer segments and product lines for e-commerce potential.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Don’t sell.

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Plan for the Social Buyer Before It’s Too Late

Tony Zambito

Image via Wikipedia.   The Fortune 500 is jumping on board with nearly 70% actively pursuing social networking as a business benefit for their buyers ( McKinsey , 2009).  To say things are changing is an understatement.    What we are seeing is the rising importance of social marketing and social selling. 

Planning 100
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Copyright expert Nicholas Wells on the newest Google Bowling

Biznology

Photo credit: Wikipedia. He has been practicing intellectual property law for eight years, founding a boutique law firm in 2009 that handles technology and intellectual property issues, with offices in New York and Salt Lake City. If they remove the material referenced in a takedown notice, they risk having angry customers.